IESE (España)
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Cuando vender activos es una estrategia
Mair, Johanna; Moschieri, CaterinaArticle ART-1970StrategyLa enajenación de parte de una empresa suele malinterpretarse. Se ve como un instrumento al que recurren las grandes empresas para ¿sacar la basura¿, pero lo cierto es que puede ser el resultado de una decisión estratégica rentable tanto para la matriz como para la unidad de negocio de la que se desprende. Las empresas enajenan por razones legales o estratégicas. A su vez, la enajenación puede adoptar muchas formas, entre ellas la creación de una...Starting at €8.20
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A New Model for the Pharmaceutical Industry: The Institute of OneWorld Health
Schoen, Oliver; Mair, JohannaCase DG-1480-EEntrepreneurship, Innovation and ChangeThis case introduces the Institute of OneWorld Health, a company dedicated to producing drugs for neglected diseases and the first non-profit pharmaceutical company in the world. Founded in 2000 by Dr. Victoria Hale, IOWH took expired and donated patent compounds and developed them through all the stages of clinical testing and approval into drugs to fight the world's most destructive diseases, usually occurring in Third World countries where per...Starting at €8.20
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International Expansion of Escuela Nueva: A Transformative Pedagogy on a Global Scale
Hehenberger, Lisa; Moral, N.; Mair, JohannaCase SM-1556-EEntrepreneurshipThis case study presents the challenging task of expanding the widely successful Escuela Nueva pedagogy on a global scale. Escuela Nueva provides a cost effective, replicable and scalable solution to improve the quality of basic education in low income schools. It started in rural Colombia, but has since expanded principally to a large number of Latin American countries. Evidence shows that wherever Escuela Nueva is implemented, children become ...Starting at €8.20
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El papel de la ética en el diagnóstico y la solución de problemas directivos
Calleja, Ricardo; Marín, SergioTechnical Note BEN-137Business Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementLa presente nota ofrece, de forma resumida, una visión de las tres perspectivas fundamentales que se ponen en juego durante la resolución de conflictos directivos: la descriptiva, la instrumental y la evaluativo-normativa. La ética empresarial revela que estas tres perspectivas se encuentran relacionadas entre sí, es decir, que la actitud que tengamos ante la realidad (perspectiva evaluativa) condiciona el tipo de diagnóstico que podamos hacer d...Starting at €8.20
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Executive Coaching
Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-124-ELeadership and People ManagementThe purpose of this technical note is to explain what executive coaching at IESE consists of. To do this, the following points are dealt with: definition, origin, phases of a coaching process and specific features of executive coaching. Likewise, this article describes what the advantages are and what a participant can expect after deciding to take part in an executive coaching process on an IESE executive education program.Starting at €8.20
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Business Ethics, Step by Step
Calleja, Ricardo; Marín, SergioTechnical Note BEN-138-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementThis technical note is intended to serve as an introductory text to the Business Ethics course taught by Prof. Ricardo Calleja. Based on class discussion, the note presents the various attitudes that often occur among those taking a course on business ethics: distrustful, skeptical, pragmatic, compliant or reformist. Faced with these attitudes, the reader is invited to go one step further and see business ethics not as a burden, a set of demand...Starting at €8.20
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Solution-Focused Coaching
Gallego, Sheila; Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-147-ELeadership and People ManagementThis technical note describes solution-focused coaching, its fundamental principles, characteristics and structure. It includes sections related to the participant's readiness to receive the sessions, how change is fostered and courage is developed in this process.Starting at €8.20
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Project Impact: The Affordable Hearing Aid Project
Cordes E.; Mair, JohannaCase DG-1472-EStrategyThis case introduces David Green, a social entrepreneur with the mission of making advanced medical technology affordable and available to those in the third world. It describes the growth and success of projects to develop, manufacture and distribute low-cost hearing aids and other basic medical technology in India, and presents a direct contrast to the traditional maximum profit model of the medical industry. After achieving success with Aurola...Starting at €8.20
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Sekem: liberando una visión - un enfoque artístico de la iniciativa emprendedora - Nota del instructor
Seelos, Christian; Mair, JohannaTeaching Note DGT-34StrategyNota preparada para ayudar al instructor en el uso en clase de DG-1466-E, La iniciativa Sekem.Starting at €0.00
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The Freeplay Energy Group and Foundation - Teaching Note
Mair, Johanna; Ganly, KateTeaching Note DGT-56-EEntrepreneurship, StrategyNote prepared as an aid to instructors in the classroom use of case DG-1467-E: The Freeplay Energy Group and Foundation.Starting at €0.00