IESE (España)
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UX: Creating the Best User Experience
Ferrándiz, Luis; Villanueva, Julian; Balmaseda, CarmenTechnical Note MN-401-EInformation Technologies, MarketingUser Experience is the interaction process between a user and a brand's website or application, which leads to a sense or impression of it. This process includes both discovering and all the phases of getting to know the brand, interacting with the digital plane, the issues that arise during the purchase stage, and the perception created.Starting at €8.20
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Barman: The Amazon Opportunity
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383-EInnovation and Change, Marketing, StrategyBarman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the last two years. Spain, however, had not entered Amazon until then. In the last business review with...Starting at €8.20
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Dr. Klaus Hommels: La decisión de Midasplayer
Mitchell, Jordan; Amis, David; Liechtenstein, HeinrichCase F-806FinanceEl "angel" inversor, Dr. Klaus Hommels, se había reunido varias veces con los cofundadores de la "start-up" Midasplayer.com, con sede en Londres. El tema era la posibilidad de invertir en Midasplayer. Hommels se preguntaba si simplemente era una más de las incontables propuestas que había visto en el pasado o si realmente sería la gallina de los huevos de oro. Los fundadores le habían ofrecido a Hommels la posibilidad de invertir hasta un millón ...Starting at €8.20
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El "Netting". La compensación de flujos de fondos
Pié I.; Santomá, JavierTechnical Note FN-507FinanceEsta nota define el concepto de «netting», sus clases, bilateral, multilateral, de divisas. Describe la operativa del «netting» y discute sus ventajas y limitaciones.Starting at €8.20
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Bank Negotiation. Firm-Bank Balance Sheet and Profitability Measures
Pié I.; Santomá, JavierTechnical Note FN-527-EFinanceIn order to evaluate firm-bank relations, it is first necessary to evaluate the firm's financial needs, then its priorities and finally the profitability of the firm's business for the bank. This note examines four evaluative instruments: 1) The bank conditions card; 2) The banking business map; 3) The firm-bank balance sheet; and 4) The firm-bank income statement.Starting at €8.20
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Texcolsa
Pié I.; Santomá, JavierCase F-737-EFinanceThe CFO of a group of companies is considering centralizing certain administrative activities, including treasury management. The geographic dispersal of the group's production and sales activities and the different types of legal relationships within the group make this a complex challenge.Starting at €8.20
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Netting: Offsetting cash flows
Pié I.; Santomá, JavierTechnical Note FN-507-EFinanceThis note defines the concept of netting, including bilateral, multilateral and multi-currency netting. It describes how netting works and discusses its advantages and limitations.Starting at €8.20
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Primark: nubes en el horizonte?
Villanueva Galobart, Julián; Nueno, José Luis; Balmaseda, CarmenCase M-1386Entrepreneurship, Innovation and Change, MarketingCon unas ventas globales de aproximadamente $1,750 mil millones en 2018, la distribución de moda era uno de los sectores más grandes a nivel mundial. En la década de los 80, una nueva estrategia de fabricación llamada "respuesta rápida" (Quick Response, QR) revolucionó el sector; esta estrategia reducía el plazo de entrega de los pedidos y fue evolucionando hasta convertirse en el modelo de negocio de "moda rápida" (Fast Fashion, FF). Sin embargo...Starting at €8.20
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Best Practices of Angel Investing: Tactics and Strategies of the Winners
Liechtenstein, Heinrich; Amis, David; Fülöp, IstvanTechnical Note FN-548-EFinanceThis technical note aims to provide investors with an overview of what is required for success in early stage investing. Investors in new companies are often referred to as "angel investors" or "business angels". A typical angel investment is from 25k to 500k, usually in a pre-revenue or "startup" company, and may involve 2-10 other angels that also contribute money, time or other resources. Thus a total "angel round" could be 50k up to 1.5m. ...Starting at €8.20
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E-Public Relations
Villanueva, Julian; Ferrándiz, Luis; Balmaseda, CarmenTechnical Note MN-402MarketingEl concepto de relaciones públicas digitales es relativamente reciente y se define como el uso estratégico y planeado de herramientas y tecnologías basadas en Internet y en los nuevos medios, para construir y mantener un diálogo (comunicación bidireccional) entre la organización y sus públicos. La función de las relaciones públicas (RR. PP.), tal y como la conocíamos, se enfrenta a un nuevo desafío: adaptarse adecuadamente a las nuevas exigencia...Starting at €8.20