IESE (España)
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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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Bicing: Bike-Sharing in Barcelona
Martínez de Albéniz, VictorCase P-1164-EService and Operations ManagementMonday mornings were tough for Toni Roig. During the months of June and July, he had received phone calls from the mayor¿s office every other Monday. The topic was always the same: ¿Did you read the newspapers?¿ In the second summer since the introduction of the Barcelona bike-sharing system, Bicing, which was managed by his department at BSM, the week-end press carried dozens of readers¿ letters and opinion articles criticizing Bicing. This seem...Starting at €8.20
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Berlin Brandenburg International Airport - Teaching Note
Martínez de Albéniz, VictorTeaching Note PT-57-EService and Operations ManagementJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €0.00
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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCase AD-370-EDecision AnalysisGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Starting at €8.20
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HR Analytics at Barney - Teaching Note
Alegre, InésTeaching Note ADT-42-EAccounting and Control, Decision Analysis, Leadership and People ManagementBarney Consumer Products is a multinational company based in Johannesburg, South Africa. The company's performance has got worse in the past couple of years and the different departments blame each other. A board meeting is taking place and the HR manager suggests that the decrease in performance might be due to employee demotivation and stress. The other board members tell the HR manager to provide data to back up his suggestion. The HR manager ...Starting at €0.00
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HR Analytics at Barney
N'Guessan, Marie Noelle; Alegre, Inés; Canela, Miguel ÁngelCase AD-369-EAccounting and Control, Decision Analysis, Leadership and People ManagementBarney Consumer Products (BCP) is a large company based in South Africa. The company's performance has worsened in the last couple of years, and the different departments blame each other. The Human Resources (HR) department manager suggest that the decrease in performance could be driven by a decrease in employee performance due to lack of motivation and stress. The board asks the HR manager to provide some data to back up his intuition. The HR ...Starting at €8.20
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Kapoor's Portfolio
Canela, Miguel Ángel; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-5-EDecision AnalysisThe case follows a trainee portfolio manager in her attempt to build an investment portfolio using stocks on India's National Stock Exchange (NSE). Within the framework of the capital asset pricing model, this note focuses on the computation of financial returns, risk and diversification strategies.Starting at €8.20
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La flor y el volcán: cómo el Eyjafjallajökull alteró la industria keniata de las flores
Chaturvedi, Aadhaar; Martínez de Albéniz, VictorCase P-1106Service and Operations ManagementEn la mañana del 19 de abril de 2010, el señor Eduard Ngugi, gerente de la finca de rosas Uraidi, se planteaba qué hacer con las rosas que, durante dos días ya, colmaban la cámara frigorífica. Para entonces, las flores, sedentes en aquel cuarto frío situado a orillas del keniata lago Naivasha, debían estar en camino hacia los hogares de los clientes de Europa occidental. Sin embargo, la erupción explosiva del volcán islandés Eyjafjallajökull, ac...Starting at €8.20
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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Queue Management: Methodology for Basic Queue Analysis
Lago, Alejandro; Martínez de Albéniz, VictorTechnical Note PN-441-EService and Operations ManagementThis technical note gives a brief account of the methodology for dealing with stochastic queue problems in an analytic way. It is intended to be a guide for the reader to follow the process step by step. This document complements technical note PN-427 which gives a more detailed description of queue phenomena.Starting at €8.20