IESE (España)
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Jobs to Be Done: Aplicación en entornos de alta densidad digital
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62Information Technologies, Innovation and Change, MarketingLa teoría del Jobs to be Done (JTBD) se fundamenta en que los clientes no compran productos o servicios, sino que "contratan" estos para realizar un determinado "trabajo" (job), de ahí el nombre de la citada teoría. Esta nota técnica introduce en la teoría del JTBD y explica cómo aplicarla en un entorno de alta densidad digital.Starting at €8.20
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Driving Digital Transformation at the DBS Bank
Káganer, Evgeny; Gregory, Robert Wayne; Codrean, CatalinCase SI-195-EFinance, Information Technologies, Innovation and ChangeDBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key moments of the transformational journey and describes the strategy taken by the new CEO to improve t...Starting at €8.20
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Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
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Volkswagen AG: Valuation in 2009 (B)
Bischof, Anton; Vergara, CarlesCase F-899-EFinanceThe purpose of this case is to introduce two of the most basic and used valuation techniques: dividend discount model (DDM) and multiples valuation. Students are required to value Volkswagen AG in the context of its merger agreement with Porsche and a major economic crisis that strongly affected the car industry. This case is designed for use at the beginning of a standard MBA Corporate Finance course, but can also be placed in any valuation modu...Starting at €5.74
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Volkswagen AG: Valuation in 2009 (A)
Saffi, Pedro; Vergara, CarlesCase F-845-EFinanceThe purpose of this case is to introduce two of the most basic and used valuation techniques: dividend discount model (DDM) and multiples valuation. Students are required to value Volkswagen AG in the context of its merger agreement with Porsche and a major economic crisis that strongly affected the car industry. This case is designed for use at the beginning of a standard MBA Corporate Finance course, but can also be placed in any valuation modu...Starting at €8.20
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The MBO of Hoffmann Saveurs - Teaching Note
Martínez Abascal, Eduardo; Vergara, CarlesTeaching Note FT-107-EFinanceA business that makes flavors for use in the food industry (for example, lemon vodka, apple tequila, strawberry yogurt). Large clients. It has a turnover of ?15 million. The founder and owner wants to retire and is considering selling the business. The two main executives decide to buy him out with the help of a private equity fund specializing in mezzanine debt and junior debt.Starting at €0.00
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Los múltiplos en la valoración de empresas
Vergara, Carles; Gil, ArnauTechnical Note FN-628FinanceStarting at €8.20
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El MBO de Hoffmann Saveurs
Martínez Abascal, Eduardo; Vergara, CarlesCase F-927FinanceHoffmann Saveurs es una empresa dedicada a la producción y venta de sabores para la industria alimentaria (por ejemplo, para el vodka de limón, el tequila de manzana o el yogur de fresa). Cuenta con importantes clientes y un volumen de negocio de 15 millones. Su fundador y propietario ha decidido jubilarse y se está planteando venderla. Los dos principales directivos se plantean adquirir la empresa con la ayuda de un fondo privado de inversión e...Starting at €8.20
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The MBO of Hoffmann Saveurs
Martínez Abascal, Eduardo; Vergara, CarlesCase F-927-EFinanceA business that makes flavors for use in the food industry (for example, lemon vodka, apple tequila, strawberry yogurt). Large clients. It has a turnover of 15 million of euros. The founder and owner wants to retire and is considering selling the business. The two main executives decide to buy him out with the help of a private equity fund specializing in mezzanine debt and junior debt.Starting at €8.20
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Volkswagen AG: valoración en 2009 (A)
Saffi, Pedro; Vergara, CarlesCase F-845FinanceEl presente caso se propone presentar dos de las técnicas de valoración más elementales y usadas con mayor frecuencia: el modelo de descuento de dividendos (DDM) y la valoración de múltiplos. Los estudiantes deben valorar Volkswagen AG en el contexto de su acuerdo de fusión con Porsche y una profunda crisis económica que ha golpeado con fuerza la industria automovilística. Este caso está pensado para usar al principio de un curso MBA estándar sob...Starting at €8.20