Ivey Business School (Canada)
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Volkswagen Group: Adapting in the Age of AI
Ning Su; Yulin Fang; Duan YangExercise IVEY-9B19E016-EEntrepreneurship, Information Technologies, StrategyIn 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and tStarting at €8.20
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Accounting Exam Irregularities in an MBA Program
David Hannah; Sarah Lord Ferguson; Michael ParentCase IVEY-9B19C005-ELeadership and People ManagementIn late September 2014, students in the Arnold School of Business (Arnold) full-time MBA program wrote an open-book managerial accounting exam. Immediately after the exam, one of the students, who was also vice-president academic of the Graduate Business Students Association (GBSA), was informed by a classmate that some students accessed the Internet for solutions during the exam. The GBSA representative knew she had to do something but was unsur...Starting at €8.20
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Cathay Pacific: Navigating Digital Disruption - Teaching Note
Yulin Fang; Ning Su; Duan YangTeaching Note IVEY-8B19E002-EInformation TechnologiesTeaching note for product 9B19E002.Starting at €0.00
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Mannarkkad Rural Service Co-operative Bank: Innovating at the Edge
Nidheesh Joseph; Abhishek Totawar; Ranjeet NambudiriCase IVEY-9B20C009-EEntrepreneurship, Leadership and People Management, StrategyIn November 2016, the secretary of Mannarkkad Rural Service Co-operative Bank Ltd. (MCB) based in Kerala, India, learned that the prime minister of India had announced that large-denomination currency notes would be invalid as of midnight November 8. This demonetization move was to eradicate unaccounted for “black money” from the nation. Co-operative banks like MCB were excluded from the purview of India’s central bank, the Reserve Bank of India,...Starting at €8.20
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Methanex: Developing Strategy in a Commodity Industry
Daniel Shapiro; Carolyn Egri; Michael Parent; Adam J. MillsCase IVEY-9B13M066-EStrategyMethanex, the world’s largest producer of methanol, was a $2.5 billion global company based in Canada. Top management at Methanex undertook a quarterly risk review that included a systematic review of corporate strategy and the competitive landscape in the methanol industry. The review’s primary objective was to identify organizational risks and opportunities and to develop appropriate strategic responses for both short-term profits and long-term...Starting at €8.20
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Smith and Jones: An International English Law Firm in Italy - Teaching Note
Daniel Muzio; Nidheesh JosephTeaching Note IVEY-W32659-EDecision AnalysisTeaching note for product no. W32658.Starting at €0.00
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WaterCo Customer Information and Billing System (A)
Michael ParentCase IVEY-9B16E003-EInformation Technologies, StrategyWaterCo's new customer information and billing system (CIBS), its largest information technology (IT) project ever, was over-budget and very late, with no end in sight. In the (A) case, the board of directors must decide what action to take with regards to management's actions, and regarding the project contractor. The (B) case, 9B16E004, outlines what happened afterwards. The cases span a 10-year period from inception to litigation. The case is ...Starting at €8.20
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SalinaBear: Monetizing a YouTube Profile
Michael Parent; Anjali Bal; Karen RobsonCase IVEY-9B12A063-EEntrepreneurship, MarketingA recent business school graduate has enjoyed moderate success with her YouTube channel, which is devoted to videos detailing how to artistically transform T-shirts into unique fashion items. The entrepreneur has successfully monetized the site by allowing YouTube to place ads on it, through the YouTube Partner Program. The case outlines the entrepreneur’s efforts, describes her participation in YouTube’s Partnership Program and asks students to ...Starting at €8.20
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United Airlines and Captain Denny Flanagan (Spanish version)
Colin Campbell; Niall Piercy; Michael Parent; Karen RobsonCase IVEY-9B14AS025MarketingThis case follows a day in the life of Captain Denny Flanagan. A United Airlines pilot for nearly a quarter of a century and a former naval aviator, Flanagan has created and championed a campaign to radically change the nature of air travel — putting good customer service at the heart of everything the airline does and reaching back, in some way, to the golden age of air travel. Examples of his service include ordering food for passengers of dela...Starting at €8.20
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Swimming in the Virtual Community Pool With PlentyofFish
Michael Parent; Wilfred Cheung; Chris Ellison; Prarthana Kumar; Jeremy Kyle; Stacey MorrisonCase IVEY-9B08M015-EEntrepreneurship, StrategyPlentyofFish.com is the world's most profitable website on a per capita basis, the 96th most popular website in terms of page views, and the most popular online dating site in existence. Remarkably, it is managed by its owner and founder and only one other employee. It is a free dating site that generates $10 million in ad revenues per year, and a profit to the owner in excess of $9 million. The case describes PlentyofFish.com's stellar growth in...Starting at €8.20