Ivey Business School (Canada)
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Microsoft Surface: Accelerating Digital Transformation
Sarah L. Y. Cheah; Nigel Koon-Leong ToeCase IVEY-9B19M002-EEntrepreneurship, StrategyIn December 2017, the corporate vice-president of Microsoft Corporation’s Devices division was considering two options to chart a strategic course for the next few years. Since first joining Microsoft Corporation in 2004, one of the vice-president's key roles had been to oversee the strategic direction of the personal computing hardware business. The company, which was headquartered in Washington State in the United States, had a multitude of pro...Starting at €8.20
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StarHub Ltd.: Paving the Way for Innovation
Sarah L. Y. Cheah; Maw Der FooCase IVEY-9B19M048-EEntrepreneurship, StrategyIn 2018, the Singapore-based telecommunication operator StarHub Ltd. (StarHub) acknowledged that in 2017 its total revenue was relatively flat and its net profit had declined. In the face of rising competition and a slowing global economy, the company needed to explore new sources of revenue growth. Two areas of growth seemed promising. The first area involved the launch of StarHub's smart retail analytics for small and medium enterprises in the ...Starting at €8.20
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Mabe: Learning to be a Multinational (Spanish version)
José Luis Rivas; Luis ArciniegaCase IVEY-9B13MS042StrategyA Mexican appliance manufacturer, MABE, has evolved quickly after selling nearly half its stake to a large multinational company in the early 1990s. The manufacturer was then able to dominate the Mexican appliances market and venture into other Latin American countries. Just before the 2008 financial crisis, the manufacturer formed a joint venture with a Español company and entered the Russian market, but it was not successful. The manufacturer f...Starting at €8.20
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Metaza: Implementación De La Gobernanza Corporativa en Una Empresa Familiar (Spanish version)
Gonzalo Gomez Betancourt; José Luis Rivas; Pedro VazquezCase IVEY-W36193StrategyMetaza SA (Metaza) was a family business created by two brothers who later invited their younger siblings to join the firm. Metaza operated in the steel sector, a capital-intensive business with fierce competition. The industry had experienced several mergers and acquisitions led by international players. To remain competitive, Metaza had changed its strategy, moving away from being a steel dealer and toward being a value-added producer. However,...Starting at €8.20
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Metaza: Implementing Corporate Governance in a Family Business
Gonzalo Gomez Betancourt; José Luis Rivas; Pedro VazquezCase IVEY-W34069-EDecision Analysis, StrategyMetaza SA (Metaza) was a family business created by two brothers who later invited their younger siblings to join the firm. Metaza operated in the steel sector, a capital-intensive business with fierce competition. The industry had experienced several mergers and acquisitions led by international players. To remain competitive, Metaza had changed its strategy, moving away from being a steel dealer and toward being a value-added producer. However,...Starting at €8.20
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Mabe: Learning to Be a Multinational (B)
José Luis Rivas; Cristina Odalis Ventura González; Daniel Alejandro Hernández AldacoCase IVEY-9B15M121-EStrategyMexican electric appliances company Mabe had grown from being a leading national firm in its field to an international company with presence in most of the Americas and Russia. It had ventured into emerging markets and intended to continue its expansion to other countries. The company gathered together five directors to form an Action Learning team that would evaluate its entry into India together with directors from its potential partner, Italia...Starting at €5.74
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Mabe: Learning to Be a Multinational (B) (Spanish version)
José Luis Rivas; Cristina Odalis Ventura González; Daniel Alejandro Hernández AldacoCase IVEY-9B15MS121StrategyMexican electric appliances company Mabe had grown from being a leading national firm in its field to an international company with presence in most of the Americas and Russia. It had ventured into emerging markets and intended to continue its expansion to other countries. The company gathered together five directors to form an Action Learning team that would evaluate its entry into India together with directors from its potential partner, Italia...Starting at €5.74
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Totally Tidy by Tilly - Teaching Note
Elizabeth M.A. Grasby; Brian LangenTeaching Note IVEY-8B16B009-EAccounting and ControlTeaching Note for product 9B16B009.Starting at €0.00
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Microsoft Surface: Accelerating Digital Transformation - Teaching Note
Sarah L. Y. Cheah; Nigel Koon-Leong ToeTeaching Note IVEY-8B19M002-EStrategyTeaching note for product 9B19M002.Starting at €0.00
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StarHub Ltd.: Paving the Way for Innovation - Teaching Note
Sarah L. Y. Cheah; Maw Der FooTeaching Note IVEY-8B19M048-EStrategyTeaching note for product 9B19M048.Starting at €0.00