Ivey Business School (Canada)
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FNB codeFest: Fostering Corporate Innovation through In-House Hackathons
Jeff Yu-Jen Chen; Caren ScheepersCase IVEY-9B19M030-EEntrepreneurship, StrategyPeter Alkema, chief information officer of Business Banking at First National Bank in Johannesburg, was puzzling over ways to ensure that codeFest, the event he had inaugurated, would continue to thrive beyond 2018 without his direct involvement. His brainchild had begun in 2015 as a one-day hackathon with 100 participants. Three years later, it had grown to become a six-day coding and innovation extravaganza. Now, in May 2018, Alkema wondered wh...Starting at €8.20
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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation - Teaching Note
Caroline S.L. TanTeaching Note IVEY-8B20A090-EMarketingTeaching note for product 9B20A090.Starting at €0.00
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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation
Caroline S.L. TanCase IVEY-9B20A090-EMarketingIn 2020, the head of the Union of European Football Associations (UEFA) Academy, faced some tough decisions surrounding co-creation initiatives. The UEFA Academy was founded in early 2019 to address the learning needs of the football world with the aim ofStarting at €8.20
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media
Caroline S.L. TanCase IVEY-W25436-EMarketing, StrategyLudesco, an international festival of games and gaming experiences held in Switzerland, had enjoyed growth since its inception in 2010, leading to an impressive 10,000+ visitors during the tenth edition of the festival in 2019. The success of the festivalStarting at €8.20
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Fundrr: Growth through Resourcefulness - Teaching Note
Jeff Yu-Jen Chen; Cara Bouwer; Given RamadzangaTeaching Note IVEY-W28452-EEntrepreneurship, StrategyTeaching note for product W28451.Starting at €0.00
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media - Teaching Note
Caroline S.L. TanTeaching Note IVEY-W25437-EMarketing, StrategyTeaching note for product W25436.Starting at €0.00
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Ippudo: Bringing Japan To Paris In a Bowl
Caroline S.L. Tan; Yi ZhuCase IVEY-9B20A008-EMarketing, StrategyIn early January 2016, the chief strategy officer and his team at Ippudo, an expanding ramen restaurant operation, were tasked to formulate both marketing and customer service management strategies for the company's first ramen shop in France, which was due to open in Paris in late 2016. Ippudo, a famous ramen brand in Japan, started its global expansion in 2008, when it successfully established its presence in New York City. When it entered the ...Starting at €8.20
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Allianz Global Corporate & Specialty SE: Leading Digital Innovation with Cross-Functional Smart Evolution - Teaching Note
Caren Scheepers; Jeff Yu-Jen Chen; Nobuhle NkosiTeaching Note IVEY-8B20M154-EStrategyTeaching note for product 9B20M154.Starting at €0.00
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Allianz Global Corporate & Specialty SE: Digital Innovation of Cross-Functional Smart Evolution
Caren Scheepers; Jeff Yu-Jen Chen; Nobuhle NkosiCase IVEY-9B20M154-EStrategyIn mid-2019, the chief regions and markets officer of the Allianz Global Corporate & Specialty SE (AGCS) insurance company was wondering how to grow the company’s innovation culture, and how to manage resistance from other areas of the business. AGCS wasStarting at €8.20
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SPARK Schools: Kindling Innovation in South Africa's Primary Schools - Teaching Note
Margaret Sutherland; Jeff Yu-Jen ChenTeaching Note IVEY-8B16C002-ELeadership and People ManagementTeaching note for product 9B16C002.Starting at €0.00