Ivey Business School (Canada)
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Testin: Partnering with Multinational Corporations
Shameen Prashantham; Liman ZhaoCase IVEY-9B17M127-EEntrepreneurship, StrategyBy 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Interne...Starting at €8.20
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Skelta and the Microsoft Partner Ecosystem
Shameen PrashanthamCase IVEY-9B12M122-EEntrepreneurship, StrategyAn Indian-based software product start-up has succeeded in forging a valuable relationship with Microsoft, which has been vital to its international success. When the Microsoft relationship manager assigned to the company leaves Microsoft unexpectedly, the company’s chief executive officer needs to make some critical decisions regarding how to manage its relationship with Microsoft.Starting at €8.20
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Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry - Teaching Note
Won-Yong Oh, Jinsuh TarkTeaching Note IVEY-W25122-EEntrepreneurship, StrategyTeaching note for product W25121.Starting at €0.00
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MGM Resorts International: Responsibility versus Profitability
Won-Yong Oh, Jinsuh TarkCase IVEY-W24930-EStrategyMGM Resorts International (MGM), a global hospitality and entertainment company operating in various locations, including Las Vegas, faced a choice between profitability and responsibility. The company needed to attract as many customers to its casinos as possible to increase its profits from gambling. However, MGM had also been advancing an image of an ethical corporation by promoting its responsible gambling program, which was meant to discoura...Starting at €8.20
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The Hidden Story Behind Dancing With Gorillas: Strategies for Partnering With a Multinational
Shameen PrashanthamArticle IVEY-9B11TD08-EStrategyFor small firms, partnering with a multinational corporation (MNC) provides great opportunities and great challenges. Conventional partnering approaches are unlikely to succeed, and firms must use less orthodox strategies. In particular, start-ups can employ three strategies for success: forming, consolidating, and extending MNC relationships. 1) Forming MNC relationships entails fathoming the larger company, targeting the right individuals, and ...Starting at €8.20
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Ace Company: Breadth or Depth Growth Strategy
Shameen Prashantham; Liyang Ruan; Meng Li; Tianwei JingCase IVEY-9B19M087-EEntrepreneurship, StrategyAce Company (Ace) was a Chinese start-up developing software for the Internet of Things (IoT). The company was founded in February 2015 by three colleagues for the initial purpose of providing an unprecedented universal IoT operating system, the absence of which was severely crippling developing development in IoT. By mid-2017, having proven the technical viability and market acceptability of its offering, the company was ready to scale up. Howev...Starting at €8.20
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Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry
Won-Yong Oh, Jinsuh TarkCase IVEY-W25121-EEntrepreneurship, StrategyIn March 2021, the chief strategy officer of Green Car Inc. (Green Car), an on-demand car-sharing services company, was contemplating the company’s strategic direction. In an on-demand car-sharing services model, a company owned vehicles and received a feStarting at €8.20
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Capillary: An Indian Start-up Deepening Its Presence in China - Teaching Note
Shameen Prashantham; Liyang RuanTeaching Note IVEY-8B20M100-EStrategyTeaching note for product 9B20M100.Starting at €0.00
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Capillary: An Indian Start-up Deepening Its Presence in China
Shameen Prashantham; Liyang RuanCase IVEY-9B20M100-EEntrepreneurship, StrategyCapillary Technologies, an Indian customer relationship management software as a service company, provided cloud-based omnichannel customer engagement and related services to retailers and brands. In a country well known for software service companies, baStarting at €8.20
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MGM Resorts International: Responsibility versus Profitability - Teaching Note
Won-Yong Oh, Jinsuh TarkTeaching Note IVEY-W24931-EStrategyTeaching note for product W24930.Starting at €0.00