Ivey Business School (Canada)
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The PikoGym Entrepreneurs: Muscling Up through Intellectual Property
Florian Fuchs; Peter M. Bican; Alexander BremCase IVEY-9B20M093-EEntrepreneurship, StrategyFrustrated with the available means of working out while travelling, the three founders of PikoGym, a start-up out of Erlangen, Germany, had the idea to build a workout device that allowed users to train anywhere and everywhere. The lightweight and compacStarting at €8.20
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Toppits Foods Ltd.
Elizabeth M.A. Grasby; Robert de Vooght; Stephen Rene FreyCase IVEY-9B08A005-EMarketing, StrategyThis case explores the expansion of an imported product - garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits' marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determ...Starting at €8.20
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Martin Bauer Group: Corporate Social Responsibility with EinDollarBrille
Carsten C. Guderian; Peter M. BicanCase IVEY-9B16M027-EEntrepreneurship, StrategyAWARD WINNING CASE - Corporate Social Responsibility Award, 2016 European Foundation for Management Development (EFMD) Case Writing Competition. In the fall of 2013, the family-owned Martin Bauer Group, a German-based company and world leader in the business-to-business market for tea and herbal extracts, became interested in the idea of collaborating with the frugal innovation company EinDollarBrille (OneDollarGlasses). The Martin Bauer Group wa...Starting at €8.20
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Arla Foods and the Cartoon Crisis (C)
Henry W. Lane; Mikael Sondergaard; David T.A. WesleyCase IVEY-9B08M007-EStrategyJust as Arla Foods has re-established its reputation in the Middle East, another provocative cartoon is released in a Swedish paper and the communications director of Arla Foods must decide how the company will respond. This is a supplement to Arla Foods and the Cartoon Crisis (A), Ivey product 9B08M005.Starting at €5.74
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Ellen Moore (B): Living and Working in Korea
Henry W. Lane; Gail Ellement; Jeanne McNettCase IVEY-9B12C011-ELeadership and People Management, StrategyThis case is a supplement to Ellen Moore (A): Living and Working in Korea. In this follow-up case, Ellen discusses how a major crisis was averted and reflects on what she learned during her assignment in Korea.Starting at €5.74
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Maple Retreat Golf and Country Club
Lyn Purdy; Stephen Rene FreyCase IVEY-9B08C023-EEntrepreneurship, Leadership and People ManagementThis case is set at a golf course in Aurora, Ontario. The club superintendent and the assistant superintendent will be interviewing three candidates for a green keeping position at Maple Retreat Golf and Country Club. The club superintendent must decide what questions to ask of the three applicants, keeping in mind what questions he could not ask of the candidates. This case is intended to be used for the managing people module of an organization...Starting at €8.20
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Maple Retreat Golf and Country Club (Spanish version)
Lyn Purdy; Stephen Rene FreyCase IVEY-9B08CS023Entrepreneurship, Leadership and People ManagementEste caso se ha fijado en un campo de golf en Aurora, Ontario. El superintendente del club y el asistente del superintendente entrevistarán tres candidatos para un puesto de mantenimiento del campo verde en Maple Retreat Golf and Country Club. El club superintendente debe decidir qué preguntas hacer de los tres candidatos, teniendo en cuenta las preguntas que no podía pedir a los candidatos. Este caso está pensado para ser utilizado por el módulo...Starting at €8.20
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Selecting a Country Manager for Delta Beverages India Parts 1 & 2
Paula Caligiuri; Henry W. LaneExercise IVEY-9B15C023-ELeadership and People Management, StrategyStudents assume the role of regional president, Asia, for Delta Beverages, a large U.S.-based firm and a leader in the beverage industry. In assuming this role, students face the task of selecting a country manager for India. In this two-part case, Part 1 focuses on the most critical criteria to select the best candidate, while Part 2 focuses on the personal details and experience of the five top-rated candidates for the position.Starting at €8.20
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International Farm Equipment Co. and Asis Electronic - Teaching Note
Henry W. Lane; David T.A. WesleyTeaching Note IVEY-8B11M056-EStrategyTeaching note for products 9B11M056 and 9B11M057.Starting at €0.00
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Grupo Industrial Bimbo: Responding to Changing Times (A) (Spanish version)
Henry W. Lane; Mauricio Brehm Brechu; David AgerCase IVEY-9A98MS10StrategyEl director de recursos humanos del Grupo Industrial Bimbo, S.A., estaba involucrado en una iniciativa de reingenieria corporativa. En respuesta al cambiante ambiente de negocios en Mexico, los altos ejecutivos de la compania habian iniciado una revision de las operaciones en un intento por incrementar la competitividad y asegurar la supervivencia de la compania. Las conclusiones de los estudios iniciales de evaluacion y de algunas personas dedic...Starting at €8.20