Ivey Business School (Canada)
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Nilgai Foods: Positioning Packaged Coconut Water in India
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavCase IVEY-9B19A011-EEntrepreneurship, Marketing, StrategyIn June 2017, the two founders of Nilgai Foods Private Limited reintroduced Cocofly—a fresh, healthy, and pure coconut water—at the lowest price point among competing brands. The initial response to the product when it was first introduced in 2016 was overwhelmingly positive. However, the two founders were concerned in 2017 that Cocofly might be unable to sustain its success for the future. Some important questions were worrying the two founders:...Starting at €8.20
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Nilgai Foods: Positioning Packaged Coconut Water in India - Teaching Note
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavTeaching Note IVEY-8B19A011-EMarketingTeaching note for product 9B19A011.Starting at €0.00
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TEC Edmonton and TusStar Joint Innovation: An Entrepreneurial Match
Haibo Hu; Chunbing Mao; Phillp Swallow; William Wei; Bruce Thomson; Meiju FeiCase IVEY-9B20M082-EEntrepreneurship, StrategyIn 2017, the successful Canadian innovation center TEC Edmonton initiated a joint venture with TusStar, an important Chinese accelerator, and found itself in the middle of a debate about the challenges and opportunities of Chinese investment in Canada’s technology sector. Both organizations were unique collaborations among industry, academia, and government. This joint initiative had added significance because of the implications for these stakeh...Starting at €8.20
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TEC Edmonton and TusStar Joint Innovation: An Entrepreneurial Match - Teaching Note
Haibo Hu; Chunbing Mao; Phillp Swallow; William Wei; Bruce ThomsonTeaching Note IVEY-8B20M082-EStrategyTeaching note for product 9B20M082.Starting at €0.00
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BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services
Rambalak Yadav; Pallavi PandeyCase IVEY-W25576-EMarketing, StrategyBlu-Smart Mobility Pvt. Ltd. (BluSmart) was India’s first company to foray into the electric mobility space. Launched in 2019, BluSmart offered ride sharing, car sharing, and shared charging services, and aimed to make India a pollution-free country by providing customers with a complete urban mobility solution. Within a year, BluSmart had garnered investors’ attention and received millions in funding to grow its fleet. It also planned to expand ...Starting at €8.20
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BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services - Teaching Note
Rambalak Yadav; Pallavi PandeyTeaching Note IVEY-W25577-EMarketing, StrategyTeaching note for product W25576.Starting at €0.00
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Xinke: Transforming Service through the Crowd Innovation Space - Teaching Note
Haibo Hu; Haitao Lu; Tao Huang; Chunbing Mao; Etayankara MuralidharanTeaching Note IVEY-8B19M034-EStrategyTeaching note for product 9B19M034.Starting at €0.00
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Xinke: Transforming Service through the Crowd Innovation Space
Haibo Hu; Haitao Lu; Tao Huang; Chunbing Mao; Etayankara Muralidharan; William WeiCase IVEY-9B19M034-EEntrepreneurship, StrategyFounded in late 2014, Xinke used a crowdfunding café model to provide a platform for communication among entrepreneurs and investors. In June 2015, Xinke co-operated with a leading real estate company to create a crowd innovation café, and in August 2016, it received A-round financing that led to the establishment of a crowd innovation fund and the creation of a self-access media platform. Xinke had opened a high-end shared office to provide all ...Starting at €8.20
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ING Bank of Canada (A): El Lanzamiento de un Banco Directo (Spanish version)
Adrian B. RyansCase IVEY-9A99AS10Entrepreneurship, MarketingEl equipo de direccion de ING Bank of Canada estaba preparando el lanzamiento del primer banco de descuento en Canada. Inicialmente, el banco planeaba servir a sus clientes usando el correo y el telefono. Mas tarde, planeaba suplementar el servicio de banca telefenica con un sistema interactivo de respuesta por voz y un servicio basado en la Internet. ING esperaba atraer clientes al ofrecerles un significativo aumento en la tasa de interes en sus...Starting at €8.20
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Nintendo - El Lanzamiento Del Game Boy A Color (Spanish version)
Robert J. Fisher; Adrian B. RyansCase IVEY-9B01AS13MarketingNintendo Co. Ltd. es un líder mundial en la industria de los videojuegos. En 1998 la versión a color del Game Boy de Nintendo era lanzado simultáneamente en Norte América y Europa, y sería uno de los lanzamientos de producto más importantes de Nintendo a la fecha. El presidente de Nintendo de Canadá debe desarrollar un plan de marketing que genere la mayor rentabilidad posible.Starting at €8.20