Ivey Business School (Canada)
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Indraprastha Gas Limited: Overcoming the Odd-Even Challenge
Amandeep Singh Narang; Vivek Pani Gumparthi; Somnath ChakrabartiCase IVEY-9B19A020-EMarketing, StrategyIn late 2015, the government of Delhi, India, took a radical step to curb traffic congestion and pollution, by restricting the use of private automobile vehicles in Delhi’s National Capital Region. Drivers of vehicles whose licence plate numbers ended in odd numbers would be able to drive only on odd-numbered days, and drivers of vehicles whose licence plate numbers ended in even numbers would be able to drive only on even-numbered days. All rest...Starting at €8.20
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TP Ajmer Distribution Limited: Managing Change in a New Business Model- Teaching Note
Shyam Sundar Choudhury; Sundeep Kumar; Somnath ChakrabartiTeaching Note IVEY-8B20C017-ELeadership and People ManagementTeaching note for product 9B20C017.Starting at €0.00
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Capital One: Launching a Mass Media Campaign
Robert J. Fisher; Ken MarkCase IVEY-9B06A005-EMarketingThe senior Brand Manager for Capital One Canada is developing the firm's strategy for its first mass media advertising campaign in Canada. He had been provided with a menu of U.S. and U.K. advertisements - with test results for each - which he can adapt for a Canadian audience. The key decisions the Senior Brand Manager faces includes which customer segment to focus on, what value proposition to signal to this segment, what advertisements should ...Starting at €8.20
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Molson Canadian - The Rant (Spanish version)
Robert J. Fisher; Scott WalkerCase IVEY-9B01AS25MarketingMolson Canadá produjo el Molson Canadian, la mejor cerveza vendedora de Canadá. La campaña publicitaria anterior del canadiense “el Rant” había sido increíblemente popular haciéndole uno del ads más acertado para Molson en un rato largo, y ganando concesiones de publicidad internacionales y domésticas numerosas. El equipo de la comercialización para el Molson Canadian tuvo que encontrar el tema para la campaña publicitaria siguiente, y debe decid...Starting at €8.20
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IndusInd Bank: Residual Income Valuation - Teaching Note
Varun Dawar; Rakesh Arrawatia; Saumya Ranjan Dash; Arit ChaudhuryTeaching Note IVEY-8B16N015-EFinanceTeaching Note for product 9B16N015.Starting at €0.00
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Time Value of Money: A Home Investment Decision Dilemma - Teaching Note
Arit ChaudhuryTeaching Note IVEY-8B17N016-EFinanceTeaching note for product 9B17N016.Starting at €0.00
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Motorcafe: Scaling Up
Somnath Chakrabarti; Sanjay Chaudhary; Prem Prakash DayalCase IVEY-9B17M171-EEntrepreneurship, StrategyManpreet Singh, chief executive officer of the Bosch multi-brand car service provider Motorcafe, wanted to scale up his business, which he established in 2010 in Mohali, India. The multi-brand car service sector promised huge market potential for Singh, but he faced some challenges: Bosch had failed to provide the expected support; the brand was being diluted by poor services offered by other service providers in neighbouring areas; competition f...Starting at €8.20
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Delhi Metro Rail Corporation (B): Doing More with Less
Somnath Chakrabarti; B. S. KiranCase IVEY-9B16A050-EMarketing, StrategySupplement for product 9B16A049.Starting at €5.74
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IndusInd Bank: Residual Income Valuation
Varun Dawar; Rakesh Arrawatia; Saumya Ranjan Dash; Arit ChaudhuryCase IVEY-9B16N015-EFinance, StrategyIn early 2013, an analyst at an insurance company was examining whether IndusInd Bank, a mid-size bank in India, would be a good investment for the insurance fund’s equity portfolio. From January 2008 until March 30, 2013, the bank’s stock had tripled under its new management. The analyst wondered whether deploying funds in the bank would yield any significant returns. He decided to use the available financial information and the residual income ...Starting at €8.20
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Time Value of Money: A Home Investment Decision Dilemma
Arit Chaudhury; Varun Dawar; Rakesh ArrawatiaCase IVEY-9B17N016-EFinance, StrategyIn early 2016, Naresh Jain was busy looking at various rental properties on popular real estate listing websites. Because of a sudden downturn in business conditions and an immediate need for money, Jain’s landlord wanted to sell the property and therefore had asked Jain to vacate the premises within 30 days. Jain had been living in the spacious, two-bedroom apartment in North West Delhi for the past five years as it was within a reasonable commu...Starting at €8.20