Ivey Business School (Canada)
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Future Retail: Acquisition Spree and Beyond
Rakhi ThakurCase IVEY-9B19A001-EMarketing, StrategyFuture Retail Limited (Future Retail) had a unique business model and an aggressive growth strategy that helped to make it India's largest retailing organization. In 2017, Future Retail was expanding its network of stores, but a new retail landscape was emerging, as customers were shifting to e-commerce for large purchases, due to changing lifestyles and customer preferences, while continuing to shop at small mom-and-pop stores for smaller, quick...Starting at €8.20
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Metro Cash & Carry: Profitability in the Indian Market - Teaching Note
Rakhi ThakurTeaching Note IVEY-8B20A048-EMarketingTeaching note for product 9B20A048.Starting at €0.00
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Metro Cash & Carry: Profitability in the Indian Market
Rakhi ThakurCase IVEY-9B20A048-EMarketing, StrategyMetro Cash and Carry India Private Limited (Metro C&C) was a chain of wholesale stores owned by the German retailer Metro Group, which opened its first store in India in the southern city of Bangalore in 2003. By 2018, the company led the cash-and-carry segment of the Indian wholesale market, but was still not profitable. It faced challenges related to high real estate costs, competition from domestic and international wholesale firms, and compet...Starting at €8.20
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DMart: Disrupting Food Retailing
Rakhi ThakurCase IVEY-9B18A001-EEntrepreneurship, Marketing, StrategyIn early 2017, 15 years after being launched, DMart was India’s second-largest and most profitable food and grocery retailer. To achieve its stellar growth, the company had followed a no-frills, limited assortment model and had restricted itself to limited geographies within the country. The company was listed in the capital market and attracted very favourable views from investors. As a listed company, DMart might be expected by shareholders to ...Starting at €8.20
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Hindustan Unilever Limited: Missed Call Mobile Marketing in Rural India (A)
Rakhi ThakurCase IVEY-9B15A037-EMarketing, StrategyHindustan Unilever Limited (HUL) had always focused on new and innovative ways to connect with rural customers in India. However, like many players in the market, the company found it challenging to reach certain areas. Popular media channels like television and radio were limited in rural India, and power cuts further reduced the reach of electronic media. Yet mobile penetration was relatively high and growing. Inspired by the success of its mob...Starting at €8.20
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Hindustan Unilever Limited: Mobile Marketing in Rural India - Kan Khajura Tesan (B)
Rakhi ThakurCase IVEY-9B15A038-EMarketing, StrategyThis is the second case in a two-case series. See also href=https://www.iveycases.com/ProductView.aspx?id=72903>9B15A037.Starting at €5.74
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DMart: Disrupting Food Retailing - Teaching Note
Rakhi ThakurTeaching Note IVEY-8B18A001-EMarketingTeaching note for product 9B18A001.Starting at €0.00
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Tsingtao Brewery Co. Ltd. (A) (Spanish version)
Shengjun LiuCase IVEY-9B05MS63StrategyTsingtao Brewery Co, Ltd, the best-known Chinese beer producer in the world, had been surpassed in market share by Yanjing Beer in the mid-1990s due to its inefficient operations. From 1994 to 2002, Tsingtao Brewery acquired over 47 small and medium-sized companies and regained its dominant position in the beer industry. However, this resulted in many problems including increased levels of bureaucracy, lack of integration of corporate cultures of...Starting at €8.20
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Tsingtao Brewery Co. Ltd. (B) (Spanish version)
Shengjun LiuCase IVEY-9B05MS70StrategyTsingtao Brewery Co. Ltd. (Tsingtao Cerveceria Co. Ltd.) tenian varios problemas debido a su extension agresiva a partir de 1994 a 2002. Este caso repasa un numero de iniciativas que fueron ejecutadas para abordar estos problemas. Las iniciativas incluyen: reduccion del taller, ingenieria nuevo del proceso usando el ERP, reajuste del sistema incentivo, reestructuracion de organizacion, formando una sociedad estrategica con Anheuser Busch, integra...Starting at €5.74
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Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor
Rakhi ThakurCase IVEY-9B16A031-EMarketing, StrategyMahindra & Mahindra Limited was the largest manufacturer of farm equipment in India, with a more than 40 per cent market share. It manufactured five different tractor brands in the domestic market, including a brand of mini-tractor, the Yuvraj 215 NXT. This brand was targeted at small farmers with less than two hectares of land, who were primarily dependent on bullocks or power tillers for farming but aspired to own a tractor to increase producti...Starting at €8.20