Ivey Business School (Canada)
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Relying On External Knowledge For Competitive Advantage: Why It Might Not Work
Hari Bapuji; David Loree; Mary M. CrossanArticle IVEY-9B11TC05-EStrategyMany managers believe that the acquisition and application of knowledge from external sources will have a clear impact on firm performance and innovation, yet little research exists that helps managers determine the impact of that knowledge. This article seeks to examine whether the use of external knowledge delivers the competitive advantage often claimed. It explains that the outcome of using external knowledge sources may not be positive, and ...Starting at €8.20
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Carmién Tea South Africa: International Entrepreneurship in a Born-Global Firm - Teaching Note
Caren Scheepers; Marianne Matthee; Lize Du PreezTeaching Note IVEY-8B20M103-EStrategyTeaching note for product 9B20M103.Starting at €0.00
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Carmién Tea South Africa: International Entrepreneurship in a Born-Global Firm
Caren Scheepers; Marianne Matthee; Lize Du PreezCase IVEY-9B20M103-EEntrepreneurship, StrategyIn September 2019, the founder of Carmién Tea, based in South Africa’s Western Cape province, faced a dilemma. Her company, founded in 1998, was a producer and supplier rooibos tea, which was unique to the mountainous area north of Cape Town. After a newStarting at €8.20
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Southern Implants: Designing and Manufacturing Dental Implants to the World - Teaching Note
Amy Moore; Marianne MattheeTeaching Note IVEY-8B20M190-EStrategyTeaching note for product 9B20M190.Starting at €0.00
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Rosenbluth International Mexico (Spanish version)
John Kamauff; Sara Allan; David AgerCase IVEY-9A95DS05Service and Operations Management, StrategyEl gerente general de las operaciones mejicanas de Rosenbluth International (RI) habia recibido la tarea de transformar Bancomer Travel Services, una pequena agencia de viajes mejicana, en una oficina regional de Rosenbluth International. El concepto de servicio de RI ha contribuido con el exito de RI en la industria de viajes en los Estados Unidos y Canada, pero el exito en estos paises no implica que debe ser aceptado sin cuestionamientos en Me...Starting at €8.20
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Rosenbluth International Mexico (Abridged) (Spanish version)
John Kamauff; David AgerCase IVEY-9A95DS06Service and Operations Management, StrategyEl gerente general de las operaciones mejicanas de Rosenbluth International (RI) habia recibido la tarea de transformar Bancomer Travel Services, una pequena agencia de viajes mejicana, en una oficina regional de Rosenbluth International. El concepto de servicio de RI ha contribuido con el exito de RI en la industria de viajes en los Estados Unidos y Canada, pero el exito en estos paises no implica que debe ser aceptado sin cuestionamientos en Me...Starting at €8.20
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Sasol: Tradeoff Considerations for a Just Transition - Teaching Note
Amy Moore; Marianne Matthee; Anthony Wilson-PrangleyTeaching Note IVEY-W31486-EStrategyTeaching note for product W31485.Starting at €0.00
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Patanjali: Swadeshi Jeans or Foreign Shores
Rod E. White; Hari Bapuji; Marissa SanwaldCase IVEY-9B17M079-EEntrepreneurship, StrategyOver the past five years, Patanjali Ayurved Ltd. (Patanjali) had emerged as a major player in India's fast-moving consumer goods industry. Building on the capabilities of its two founders, the company had differentiated its products with a unique mix of Indian nationalism, yoga spiritualism, and natural/Ayurvedic ingredients. In combination with its low-price and low-cost position, this strategy had challenged the incumbent multinational and conv...Starting at €8.20
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Qantas: Which Route Out of the Turbulence
Nitin Pangarkar; Hari Bapuji; Braden LoaderCase IVEY-9B11M068-EStrategyIn May 2011, Alan Joyce, chief executive officer of Qantas Group, needed to think about the future strategy of the airline group. Over the past few years, it had launched a number of strategic initiatives to defend its current position and penetrate new markets and segments. Qantas had discontinued its first-class service on many flights, opting to bolster its business-class service instead. Its forays into the budget travel segment through Jetst...Starting at €8.20
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Mattel and the Toy Recalls (A)
Hari Bapuji; Paul W. BeamishCase IVEY-9B08M010-EStrategyOn July 30, 2007 the senior executive team of Mattel under the leadership of Bob Eckert, chief executive officer, received reports that the surface paint on the Sarge Cars, made in China, contained lead in excess of U.S. federal regulations. It was certainly not good news for Mattel, which was about to recall 967,000 other Chinese-made children's character toys because of excess lead in the paint. Not surprisingly, the decision ahead was not only...Starting at €8.20