Ivey Business School (Canada)
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West Lake Home Furnishings Ltd.
Charlene Zietsma; Ken MarkCase IVEY-9B07M071-EStrategyThe chief executive officer (CEO) of West Lake Furnishings Ltd. (West Lake) has been given a proposal from one of his top three wholesale customers: lower the price of a line of signature lamps from $69.99 to $29.99 in exchange for five times the unit sales. The decision point of the case focuses on whether the CEO should or should not take the offer, and answering the question requires a close examination of West Lake's business strategy and its...Starting at €8.20
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Charles Chocolates (A)
Charlene ZietsmaCase IVEY-9B13M094-EEntrepreneurship, StrategyA new president has been hired to double or triple the size of Charles Chocolates, a high end chocolate producer and retailer in Portland, Maine. The case allows a comprehensive analysis of marketing, manufacturing, human resource, financial and strategic positioning issues in a small company with manufacturing, retailing, wholesaling and Internet operations.Starting at €8.20
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Zenoti: Strengthen the Core or Stretch for Growth?
Malay Krishna; Karan Darshan ShahCase IVEY-W27839-EInformation Technologies, StrategyZenoti was a software-as-a-service (SaaS) unicorn based out of Bellevue, Washington. Zenoti’s SaaS was focused on back-office resource allocation and enabling multi-location spas and salons to digitize the consumer experience. After the latest round of funding, Zenoti’s chief executive officer, Sudheer Koneru, was keen to invest in artificial intelligence and other cutting-edge technologies to deliver an Uber-like experience to consumers. Other o...Starting at €8.20
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KTM - Venture Capitalist Exit
Stephen Sapp; Charlene Zietsma; Iris Fischlmayr; Rob WongCase IVEY-9B07N003-EEntrepreneurship, Finance, StrategyKTM is a small motorcycle manufacturing company located in Austria. As a result of difficult economic conditions in 1999, KTM went private with the help of the venture capital firm BC European Capital (BC). Following a couple of years of strong growth, BC is looking to liquidate its position and move on. KTM is faced with the decision of determining the best means to repurchase BC's equity position in the firm and leave the firm with enough finan...Starting at €8.20
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Sensible Life Products (B)
Charlene Zietsma; Brent McKnightCase IVEY-9B07M058-EStrategyThis supplement to Sensible Life Products (A), product #9B07M057, introduces a fifth opportunity in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.Starting at €5.74
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KTM - Lista Para Competir (Spanish version)
Charlene Zietsma; Rob WongCase IVEY-9B05MS36Entrepreneurship, StrategyKTM es un fabricante Europeo acertado de la motocicleta todoterreno con ventas en 72 países. KTM ha estado experimentando crecimiento impresionante en sus vehículos más lujosos hasta las más base hace los varios ultimos años, pero está haciendo frente a la presión significativa del crecimiento de su inversionistas de empresa capitalistas. El principal oficial financiero debe determinarse cómo la compañía podría alcanzar sus objetivos del crecimie...Starting at €8.20
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ITC Hotels: Is Responsible Luxury Sustainable
Malay Krishna; Pooja MhapsekarCase IVEY-9B20M161-EStrategyIn 2018, ITC Hotels, a chain of luxury hotels based in India, achieved a distinct positioning with its branding, “ITC Hotels: Responsible Luxury.” The company intended to communicate its image of being environmentally sustainable, responsible to the localStarting at €8.20
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Zoom Video Communications: Flash in the Pandemic or Enduring Success?
Malay Krishna; Gursimran GambhirCase IVEY-W24950-EStrategyZoom, a popular video conferencing service based out of San Jose, California was built from scratch to be a business-segment focused, easy-to-use video conferencing service. The program was created by Zoom Video Communications Inc., which was founded by Eric Yuan in 2012. After the outbreak of the COVID-19 pandemic in March 2020, the video conference market grew rapidly. Despite competing against much larger competitors, such as Microsoft Teams, ...Starting at €8.20
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Zoom Video Communications: Flash in the Pandemic or Enduring Success? - Teaching Note
Malay Krishna; Gursimran GambhirTeaching Note IVEY-W24951-EStrategyTeaching note for product W24950.Starting at €0.00
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ITC Hotels: Is Responsible Luxury Sustainable - Teaching Note
Malay Krishna; Pooja MhapsekarTeaching Note IVEY-8B20M161-EStrategyTeaching note for product 9B20M161.Starting at €0.00