Ivey Business School (Canada)
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Uber Technologies: Wrongdoing and Corporate Reputations
Gwyneth Edwards; Andrea Kim; Michael CarneyCase IVEY-9B20M221-EStrategyIn September 2017, Uber Technologies Inc. hired a new chief executive officer with instructions to prepare the company for an initial public offering and repair its internal culture and reputation. By the end of 2019, however, the company’s past wrongdoinStarting at €8.20
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Nuway Software: Making the New Way Sustainable - Teaching Note
Susan J. Van Weelden; Laurie George BusuttilTeaching Note IVEY-8B20M104-EStrategyTeaching note for product 9B20M104.Starting at €0.00
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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Homeland Foods: Fruit to be Shared - Teaching Note
Laurie George Busuttil; Vahagn Asatryan; Susan Van WeeldenTeaching Note IVEY-W25548-EKnowledge and Communication, MarketingTeaching note for product W25547.Starting at €0.00
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Haiti: Energizing Socio-Economic Reform
Gwyneth Edwards; Rene Jean-JumeauCase IVEY-9B17M046-EEntrepreneurship, StrategyThe minister of Haiti’s Department of Energy Security needed to prepare a presentation for the country’s prime minister that proposed a solution for transforming Haiti’s energy infrastructure. Haiti wanted to attract foreign direct investment that would spur socio-economic reform; however, the opportunities depended on a solid energy infrastructure providing reliable electricity to businesses, which Haiti did not have. Also, the residents of Hait...Starting at €8.20
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Banff Aspen Lodge: Evolving the Business Strategy - Teaching Note
Laurie George Busuttil; Susan Van WeeldenTeaching Note IVEY-8B18M126-EStrategyTeaching note for product 9B18M126.Starting at €0.00
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Uber Technologies: Wrongdoing and Corporate Reputations - Teaching Note
Gwyneth Edwards; Andrea Kim; Michael CarneyTeaching Note IVEY-8B20M221-EStrategyTeaching note for product 9B20M221.Starting at €0.00
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McGill St Laurent: Growing a Commodities Trading Firm
Jesse Prent; Gwyneth Edwards; Raymond L. PaquinCase IVEY-9B20M116-EEntrepreneurship, StrategyIn May 2018, Philippe Boisclair, business owner and president of McGill St Laurent (MSL), sought to grow the firm and increase annual profitability by CA$35 million by 2020. MSL was a medium-sized commodities trading firm with interests in wood, grain, and energy. Founded in 2009 by two business school graduates and veterans of the lumber industry, MSL had enjoyed significant growth. The company had not only expanded into grain and energy trading...Starting at €8.20
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Technologies Ecofixe: Green Wastewater Treatment for Africa - Teaching Note
Gwyneth Edwards; Roxanne Lavoie-DrapeauTeaching Note IVEY-8B20M079-EStrategyTeaching note for product 9B20M079.Starting at €0.00
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McGill St Laurent: Growing a Commodities Trading Firm - Teaching Note
Gwyneth Edwards; Jesse Prent; Raymond L. PaquinTeaching Note IVEY-8B20M116-EStrategyTeaching note for product 9B20M116.Starting at €0.00