Ivey Business School (Canada)
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Uber Technologies: Wrongdoing and Corporate Reputations
Gwyneth Edwards; Andrea Kim; Michael CarneyCase IVEY-9B20M221-EStrategyIn September 2017, Uber Technologies Inc. hired a new chief executive officer with instructions to prepare the company for an initial public offering and repair its internal culture and reputation. By the end of 2019, however, the company’s past wrongdoinStarting at €8.20
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Kaps Ice Cream: Should It Enter the Premium Segment - Teaching Note
T. Sai Vijay; Sanjeev Prashar; Vinita SahayTeaching Note IVEY-8B16A041-EMarketingTeaching note for product 9B16A041.Starting at €0.00
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Jaypee Cement: Amalgamation of Two Brands
Sanjeev Prashar; Soumil VinayakCase IVEY-9B12A006-EMarketing, StrategyIn 2009, when the Indian cement market was strong, major Indian players were preparing to move from a regional emphasis to pan-India penetration. To become a national player, Jaiprakash Associates Limited grew through acquisitions and setting up new plants. To strengthen its position, the company decided to move from a multiple-brand cement portfolio to a single-brand entity. It merged its two existing brands of cement, Buniyad Jaypee Cement and ...Starting at €8.20
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Maruti Suzuki India Limited: Marketing
Sanjeev Prashar; Harvinder Singh; Anshu KatiyarCase IVEY-9B13A001-EMarketing, StrategyMaruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted ...Starting at €8.20
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Somany Ceramics: Recruitment Challenges
Amitabh Deo Kodwani; Mukesh Kumar; Sanjeev PrasharCase IVEY-9B18C025-ELeadership and People Management, StrategyIn 2016, Somany Ceramics Limited (SCL), a ceramic tile manufacturing company in India, needed industry-ready workers to meet the company’s expansion plan; however, the whole ceramics industry was affected by a shortage of labour. Most of the technically competent ceramics and construction personnel in India preferred to work in the construction industry or join other sectors such as information technology. The company’s human resources team neede...Starting at €8.20
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Somany Ceramics: Recruitment Challenges - Teaching Note
Amitabh Deo Kodwani; Mukesh Kumar; Sanjeev PrasharTeaching Note IVEY-8B18C025-ELeadership and People ManagementTeaching note for product 9B18C025.Starting at €0.00
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Uber Technologies: Wrongdoing and Corporate Reputations - Teaching Note
Gwyneth Edwards; Andrea Kim; Michael CarneyTeaching Note IVEY-8B20M221-EStrategyTeaching note for product 9B20M221.Starting at €0.00
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McGill St Laurent: Growing a Commodities Trading Firm
Jesse Prent; Gwyneth Edwards; Raymond L. PaquinCase IVEY-9B20M116-EEntrepreneurship, StrategyIn May 2018, Philippe Boisclair, business owner and president of McGill St Laurent (MSL), sought to grow the firm and increase annual profitability by CA$35 million by 2020. MSL was a medium-sized commodities trading firm with interests in wood, grain, and energy. Founded in 2009 by two business school graduates and veterans of the lumber industry, MSL had enjoyed significant growth. The company had not only expanded into grain and energy trading...Starting at €8.20
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Technologies Ecofixe: Green Wastewater Treatment for Africa - Teaching Note
Gwyneth Edwards; Roxanne Lavoie-DrapeauTeaching Note IVEY-8B20M079-EStrategyTeaching note for product 9B20M079.Starting at €0.00
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When the Tone of an Email Went Wrong - Teaching Note
Mukesh Kumar; Archana Parashar; Sanjeev PrasharTeaching Note IVEY-8B16C013-ELeadership and People ManagementTeaching note for product 9B16C013.Starting at €0.00