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Fundamental Concepts and Parameters of Operations Management (Chinese Version)
Moscoso, Philip; Lago, Alejandro; Sachon, MarcTechnical Note PN-458-ZHService and Operations ManagementThis technical note introduces the fundamental parameters and terminology for analyzing an operations system from a general management perspective. The aim is to provide managers with the precise, practical terminology they need.Starting at €8.20
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Measuring Uncertainties: Probability Functions (Chinese Version)
Ariño, Miguel AngelTechnical Note ADN-258-ZHDecision Analysis, EconomicsIn this note we present probability functions as a tool to measure uncertainties. Discrete and continuous probabilities are introduced as well as the distinction between probability functions and cumulative probabilities. The mean and standard deviation of a probability are also presented.Starting at €8.20
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Forecasting in companies (Chinese Version)
Ariño, Miguel Angel; Agell, PereTechnical Note ADN-248-ZHDecision Analysis, EconomicsStarting at €8.20
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Capacity Management in Operations Systems (Chinese Version)
Lago, Alejandro; Moscoso, Philip; Sachon, MarcTechnical Note PN-464-ZHService and Operations ManagementThis technical note discusses how to analyze and manage the capacity of an operations system. The main reason for analyzing capacity is to find the answer to this question: what is the maximum amount of money an operations system can generate (via products or services)? The note presents a general methodology for capacity analysis, illustrated with a variety of examples, which present typical real-life complexities such as batch production, non-s...Starting at €8.20
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Expansion From Products Into Services: A Necessary but Far From Easy Strategic Move (Chinese Version)
Moscoso, Philip; Lago, AlejandroTechnical Note PN-443-ZHService and Operations ManagementExpanding from products into services has been a leading trend among manufacturing companies over the last ten years. For industrial or consumer product companies, the idea of selling services in addition to products offer the prospect of higher sales, better margins, more customized solutions and chance to stand out from low-cost competitors. Experience shows, however, that there is also a high risk of failure. Product companies that are thin...Starting at €8.20
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The Fundamentals and Key Concepts of Inventory Management (Chinese Version)
Lago, Alejandro; Moscoso, Philip; Sachon, MarcTechnical Note PN-484-ZHService and Operations ManagementIn this technical note, we address the analysis and management of stocks in an operations system. The document specifically describes the functions of stocks and their costs, in addition to the variables and factors that largely determine stock levels and the action that should be taken to improve inventory management. This will enable us to identify the potential for improvement and assess whether the most appropriate inventory logic is being ap...Starting at €8.20
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Mergers and People: Key Factors for an Effective Acquisition and for Surviving One (Chinese Version)
Stein, Guido; Cuadrado, MartaTechnical Note DPON-123-ZHCorporate Governance, Leadership and People Management, StrategyThe aim of this technical note is to consider the human dimension of mergers and acquisitions and the way these processes impact people. In the substantial body of scientific literature that exists on this topic, authors discuss the rules and "magic" formulas that lead to a successful acquisition, grounding their arguments in empirical evidence. One of the first conclusions that can be drawn from examining this literature is that the authors cite...Starting at €8.20
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Content Marketing: What It Is and How to Do It Well (Chinese Version)
Gallo, Iñigo; Segarra, Javi; Jiang Wang, ÁngelaTechnical Note MN-407-ZHMarketingContent marketing has garnered a lot of attention in a very short period of time. More and more B2C and B2B companies are jumping into content marketing and claiming it works for them. However, this also means there is a content overload: it is increasingly harder for any given company to be noticed and generate impact. In this technical note, the authors provide insights on why content marketing is so attractive for marketers, and how your compa...Starting at €8.20