Search results
- Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Growth and Diversification on Martifer
Collection: AESE (Portugal)Ref.: AESE-DG-A-886(I)-EPublished: Jul 1, 2009Format: PDFPages: 19Language: English - Case
Integration Project. GALP in Spain
Collection: AESE (Portugal)Ref.: AESE-DG-A-958(I)-EPublished: Aug 31, 2010Format: PDFPages: 25Language: English - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Crescimento e Diversificação na Martifer
Collection: AESE (Portugal)Ref.: AESE-DG-A-886-PPPublished: Aug 1, 2009Reviewed: Feb 28, 2011Format: PDFPages: 20Language: Portuguese Portugal - Technical Note
People-Meters: Monitoring and Measuring TV Audiences
Collection: IESE (España)Ref.: MN-314-EPublished: Dec 1, 1997Format: PDFPages: 17Language: English - Teaching Note
Crescimento e Diversificação na Martifer - Teaching Note
Collection: AESE (Portugal)Ref.: AESE-DG-A-886 TN-PPPublished: Nov 1, 2009Format: PDFPages: 9Language: Portuguese Portugal