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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Cherries With Charm: Turkey's Alara Agri
Michael R. Pearce; Jordan MitchellCase IVEY-9B09A019-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian r...Starting at €8.20
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Recupera, S.A.
Pancorvo, JorgeCase PAD-P-C-343Service and Operations ManagementDardo López-Dolz, propietario del negocio y persona emprendedora, afronta varias decisiones para conseguir que su empresa siga creciendo. Sin embargo, la naturaleza del servicio parte de una anomalía de las transacciones de compraventa: un deudor que no cumple sus obligaciones según lo convenido. La demanda tiene un comportamiento irregular, con expedientes de cobranza que varían según cada caso, y con exigencias operativas distintas por cad...Starting at €8.20
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Cross-Functional Challenges in the Mobile Division (Spanish version)
Beer, Michael; Shelton, RachelCase HBS-415S03Leadership and People ManagementRoger Cahill has spent less than a year as head of the Mobile Division of BoldFlash, a flash memory component maker. On the corporate level, BoldFlash has adapted to an evolving and difficult marketplace, but the Mobile Division is struggling. The four groups within the unit refuse to work together, and the unit recently failed to capitalize on an important new product opportunity. To address the problems, Cahill has made a number of organization...Starting at €8.20
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The Electronic Products Division (A) (Spanish version)
Beer, MichaelCase HBS-411S19Leadership and People ManagementDescribes a division of Corning Glass Works that finds itself with deep financial and organizational problems. Severe conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. Provides sufficient data to determine that the cause of these problems is a change in business environment that had been followed by change in organization and management. Can be used for analysis of org...Starting at €8.20
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Becton Dickinson: Innovation and Growth (A)
Sadun, Raffaella; Beer, Michael; Weber, JamesCase HBS-717419-EStrategyIn late 2015, CEO Vince Forlenza was reviewing Becton Dickinson's transformation efforts designed to enable the company to innovate and grow in a changing environment. Becton Dickinson had been a successful medical device company for over 100 years. In recent years, cost pressures were causing its major customers to consolidate, and also to rethink their purchasing practices-moving from looking for products to looking for cost-effective solutions...Starting at €8.20
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Allentown Materials Corporation: División de productos electrónicos (A)
Beer, MichaelCase HBS-403S14Leadership and People ManagementUna división de Allentown Materials Corp. tiene problemas financieros y de organización. Conflicto y falta de coordinación existen entre los grupos funcionales. Los empleados no tienen un sentido de dirección, y la moral es baja. La causa de estos problemas se encuentra en un cambio en el entorno empresarial, seguido de cambios en la organización y gestión. Un reescrito versión de un caso anterior.Starting at €8.20
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Marketing Management
Michael R. PearceTechnical Note IVEY-9B08A015-EKnowledge and Communication, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Starting at €8.20
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Colonial Food Services Co. (Spanish Version)
Beer, Michael; Clawson, James G.Case HBS-402S07Leadership and People ManagementEl primer caso en una serie de casos de cuatro partes que describe los acontecimientos que condujeron a una entrevista de evaluación del desempeño. Describe los antecedentes de la empresa.Starting at €8.20
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James Cranston (Spanish version)
Beer, Michael; Clawson, James G.Case HBS-402S08Leadership and People ManagementDescribes the attitudes, feelings, and perceptions of the manager who will conduct the performance appraisal interview.Starting at €8.20