Search results
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Procter & Gamble: Marketing Capabilities
Henderson, Rebecca M.; Johnson, RyanCase HBS-311117-EMarketingP&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more receStarting at €8.20
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Colgate-Palmolive: Staying Ahead in Oral Care
Henderson, Rebecca M.; Johnson, RyanCase HBS-311120-EStrategyIn 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing tStarting at €8.20
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Best Practice in Consumer Packaged Goods Management, Teaching Note
Henderson, Rebecca M.; Johnson, RyanTeaching Note HBS-312062-ETeaching Note for 311-116, 311-117, 311-118, 311-119, 311-120.Starting at €0.00
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Buro Happold (Abridged)
Eccles, Robert G.; Johnson, RyanCase HBS-412123-ELeadership and People ManagementIn 1996, Ted Happold, the founder of the engineering services firm Buro Happold passed away and Padraic Kelly became the firm's new Managing Director (MD). One of his first initiatives was "Aim for Growth" which was intended to help the firm grow beyond its current size where it was constrained by a structure of having each of the firm's founding partners responsible for a group of 25-30 engineers. This initiative was very successful but the firm...Starting at €8.20
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Living PlanIT, Teaching Plan
Eccles, Robert G.; Edmondson, Amy C.; Macomber, John D.; Johnson, RyanTeaching Note HBS-413039-ELeadership and People ManagementTeaching plan for case case 410081.Starting at €0.00