Search results
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Recupera, S.A.
Pancorvo, JorgeCase PAD-P-C-343Service and Operations ManagementDardo López-Dolz, propietario del negocio y persona emprendedora, afronta varias decisiones para conseguir que su empresa siga creciendo. Sin embargo, la naturaleza del servicio parte de una anomalía de las transacciones de compraventa: un deudor que no cumple sus obligaciones según lo convenido. La demanda tiene un comportamiento irregular, con expedientes de cobranza que varían según cada caso, y con exigencias operativas distintas por cad...Starting at €8.20
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Grupo DKV: realmente interesados en tí
Oliver, Xavier; Sastre Boquet, IsaacCase M-1343Knowledge and Communication, Marketing, StrategyEl caso describe la estrategia de Dirección por Reputación que el Grupo DKV ha estado utilizando en el mercado español. Esta estrategia de dirección ha ayudado a la compañía a establecer un posicionamiento competitivo único dentro del copado mercado de seguros de salud, consiguiendo las mejores tasas de crecimiento de la industria en los últimos años. Con la ayuda de datos exhaustivos, el caso explica cómo se desarrolló e implementó este estilo d...Starting at €8.20
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Employer branding en Siemens: ¿quién lidera la marca (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368Innovation and Change, Leadership and People Management, MarketingEn 2015, Siemens se enfrentaba a una crisis de reclutamiento. En un momento en que la digitalización y la ciencia de datos eran claves para la ingeniería, se vio compitiendo con empresas como Google, Apple o Microsoft, mucho más atractivas para trabajar. De hecho, una encuesta de la propia compañía reveló que casi todos sus grupos de interés la veían como una empresa anticuada, poco atractiva y conservadora, una imagen que no reflejaba el trabajo...Starting at €8.20
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LYFEN: Building a Supply Chain to Create Competitive Advantage - Teaching Note
Haitao Yin; Ruiyu Zhu; P. Fraser JohnsonTeaching Note IVEY-8B19D007-EService and Operations ManagementTeaching note for product 9B19D007.Starting at €0.00
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Six Sigma at Cintas Corporation
P. Fraser Johnson; Adam BortolussiCase IVEY-9B10D009-EService and Operations ManagementThe green belt specialist at the Cintas Torlake facility near Toronto had four days before he was to present his recommendations to the executive steering committee (ESC) for correcting the capacity problem in the mat department, which was causing product shortages and negatively affecting customer satisfaction. The case provides data that students can use to analyze the processes used at the company for cleaning and replacing mats for its approx...Starting at €8.20
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Siemens Employer Branding: Who Owns the Brand (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368-EInnovation and Change, Leadership and People Management, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era in which digitization and data science were key in engineering, it found itself competing for talent against the likes of Google, Apple and Microsoft, while being perceived as a much less attractive place to work than those hotshot companies. After carrying out a survey, Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative comp...Starting at €8.20
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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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Medicom: Building A Resilient Supply Chain - Teaching Note
P. Fraser Johnson; Ramasastry ChandrasekharTeaching Note IVEY-8B21D011-EService and Operations ManagementTeaching Note for product 9B21D011.Starting at €0.00
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Medicom: Building A Resilient Supply Chain
P. Fraser Johnson; Ramasastry ChandrasekharCase IVEY-9B21D011-EService and Operations Management, StrategyGuillaume Laverdure, chief operating officer at Medicom Group (Medicom), was evaluating a potential investment in a new facility that would manufacture melt-blown polypropylene (melt-blown PP), a key raw material for surgical and respirator masks. It wasStarting at €8.20
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CoolIT Systems: Developing an Operations Strategy
P. Fraser Johnson; Ramasastry ChandrasekharCase IVEY-9B20D019-EService and Operations ManagementIn February 2020, the executive vice-president of Manufacturing and Supply Chain at CoolIT Systems (CoolIT), met with the company's chief executive officer (CEO) in their Calgary office. The company had recently developed a new range of products that provStarting at €8.20