Search results
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Persuasion and Change
Leggett, Brian O'ConnorTechnical Note LN-45-EKnowledge and CommunicationIs the power to persuade people a natural endowment? Or is it something that can be mastered as a result of a patient period of study? Is there a science of persuasion that can be learnt? The answer is yes. This scientific approach to persuasion has three dimensions: 1. the detailed psychology of emotions (audience psychology - pathos); 2. the use of reasoning (argumentation - logos); and 3. the style and credibility of the speaker. (ethos). The ...Starting at €8.20
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Rhetoric: An Introduction
Leggett, Brian O'ConnorTechnical Note LN-38-EKnowledge and CommunicationRhetoric is simply the art of persuasive communication. It embrases all «public» discourse that seeks to have an effect upon its audience: all discourse from the campaign trail, the pulpit, the court of law, the government, the advertising agency, the public relations office, scientific agencies, the media, management, and trade unions. In this introduction we briefly consider both the development of rhetoric from its classical beginnings to mode...Starting at €8.20
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Informative Presentations
Leggett, Brian O'ConnorTechnical Note LN-37-EKnowledge and CommunicationWhen information is used to accomplish a purpose of sharing, explaining, or instructing, this is normally considered as informative communication. An informative communicator has the purpose of creating mutual understanding with his/her audience of data and facts that are considered accurate and of ideas and concepts that are supported by reasoned argument and facts.Starting at €8.20
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Comunicación entre culturas
Leggett, Brian O'ConnorTechnical Note LN-18Knowledge and CommunicationDuring the past half century, revolutionary technological developments have made the world a much smaller place. Yet the people of the world are still divided by misunderstandings, hostility and wars. Human behaviour has not progressed at the same rate as technology. This paper deals with some of the many cultural differences which have to be bane in mind in relations between Westerns and Japanese.Starting at €8.20
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Presentaciones orales
Leggett, Brian O'ConnorTechnical Note LN-1Knowledge and CommunicationPublic speaking is an art that is normally only acquired through study and practice. You must learn to define your aims, prepare your text throughly and decide on your style of presentation. Your presentation should normally have an introduction, a main exposition and a conclusion. Avoid the use of jargon and use the simplet words which will express your ideas clearly. Don't be tempted to use "vogue" words or phrases (they may have already passed...Starting at €8.20
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La evaluación eficaz de la comunicación hablada: Una lista de control para evaluar el discurso de un orador
Neill, Conor; Mueck, Florian; Leggett, Brian O'ConnorTechnical Note DPON-92Knowledge and Communication, Leadership and People ManagementUna parte importante de la comunicación persuasiva es el desarrollo de una capacidad propia para mejorar continuamente como comunicador. El "feedback" inmediato y específico es necesario para llegar a ser un orador verdaderamente bueno. La evaluación eficaz es un aspecto importante. A medida que usted gana en habilidad para evaluar a los demás, es cada vez más capaz de solicitar "feedback" sobre su propia oratoria.Starting at €8.20
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Imán y martillo: aliados infalibles
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820Knowledge and Communication, Leadership and People ManagementDurante periodos de crisis o desencanto, los líderes carismáticos triunfan porque ofrecen una alternativa a la incertidumbre. Los autores analizan las claves del liderazgo eficaz a partir del estudio de los líderes más destacados de los últimos cincuenta años. Al igual que los políticos, los directivos pueden valerse de los retos que plantea la incertidumbre actual para inspirar a los demás y liderar el cambio. Para lograrlo, necesitan dos herram...Starting at €8.20
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Unique - Yanbal (A)
Pancorvo, Jorge; Cuneo, SergioCase PAD-P-C-406 ING-EService and Operations ManagementA peruvian company facing regional supply chain challenges within the door to door cosmetics industryStarting at €8.20
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El arte de la comunicación persuasiva: La excelencia en la oratoria
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-88Knowledge and Communication, Leadership and People ManagementUn líder es alguien que ve un cambio que el mundo necesita y reúne los recursos para lograr ese cambio. En mi mundo, los recursos más importantes son las personas. Este documento trata sobre los cinco componentes del arte de la comunicación persuasiva y los tres modelos de la práctica deliberada que le permitirán convertirle en un poderoso orador y de como incitar a las personas a la acción.Starting at €8.20
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Soft Power and Personal Magnetism: Brendan Bracken
Leggett, Brian O'ConnorCase DPO-136-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management: If one has professional credibility and is charming and articulate, does personal credibility, in so far as one's private life is concerned, really matter in the long run? This case is not only about the balance between professional and personal credibility; it also covers the importance of perception in the communication process. The world has known many great survivors and certainly our protagonist in this case, Brendan Bracken, was one of th...Starting at €8.20