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Principles of World-Class Execution: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4492BC-EFor multinational companies in China, the rapid evolution of markets and competition overwhelmingly demands an exacting focus on world-class execution. This chapter highlights the principles that should guide the efforts MNCs make as they ratchet up their ability to execute in China. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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The Next Advantage for Manufacturing: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4495BC-EAs competition intensifies in China's new markets, pressures will mount on companies to improve their execution in every aspect of manufacturing. This chapter looks at how some companies have successfully tailored operations to the local realities of China. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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Talent Holds the Key: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4498BC-EInside multinational companies that are playing to win in China, there is growing recognition that having a balance of global and local staff for important positions is effective for achieving the kind of creative insights needed to make fast, competitive judgments. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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Changing Rules for Business Success: The Rising Bar for Execution in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4491BC-EThe business landscape in China has changed drastically within the last few years, and it continues to evolve at a rapid pace. This chapter shows how this changing landscape requires multinational companies operating here to urgently apply more managerial attention to execution. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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Learning to Win in China's Many Markets
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4493BC-EToday and tomorrow, marketers in China must be able to monitor changes in their product areas and adapt to them more quickly than in most markets around the world, against fierce competition, and in an atmosphere of flux and uncertainty. The best of them will proactively shape emerging markets and customer segments, leveraging marketing capabilities by learning and adapting quickly. This chapter is excerpted from "Operation China: From Strategy ...Starting at €8.20
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Win in China-or Lose Everywhere
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4501BC-EMultinational companies are bringing global standards and practices to China and adapting them to the tough realities of local markets. This chapter looks at how companies might use the adaptations forged here to succeed in other emerging markets, and in developed ones. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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Mobiuspace: Venturing into Emerging Markets
Dai Yao; Xingyu Chen; Li Ji; Ling Jiang; Shijie LuCase IVEY-9B20A040-EEntrepreneurship, Marketing, StrategyIn mid 2019, Mobiuspace, a Chinese Internet company, faced a new challenge. As a result of declining revenues from domestic mobile Internet markets, overseas markets offered new opportunities. In 2009, Snaptube, a short video aggregation and distribution platform that Mobiuspace offered as its main product, seized the opportunity to grow in emerging markets by creating localized and personalized video content. Despite the company’s initial succes...Starting at €8.20
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Youliaodao in the Era of Knowledge Economy: Go Big or Go Home
Dai Yao; Xingyu Chen; Ling Jiang; Li JiCase IVEY-9B20A031-EMarketingIn 2016, China witnessed a significant rise in the knowledge economy. Many users, who had been used to consuming information on the Internet for free, had become increasingly willing to pay for user-generated-content (UGC). Recognizing this emerging opportunity, Qiushibaike (QB), a well-established UGC platform with a focus on entertaining content, rolled out a new pay-for-knowledge product, namely Youliaodao (YLD), which focused on informational...Starting at €8.20
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Developing Competitive Products: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4494BC-EProduct development teams become world-class in China by taking frameworks, processes, and approaches proven to be effective in developed markets and adapting them to the realities of Chinese markets. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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Getting More from Sourcing More in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4496BC-EFor multinational companies, there is urgent need to build real procurement capabilities in China, particularly in setting higher sourcing aspirations, overcoming the organizational barriers that are getting in the way of achieving more, and adapting global standard sourcing practices and tools to source more goods at better prices. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20