HBSP (USA)
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Design Thinking and Innovation at Apple (Spanish version)
Thomke, Stefan; Feinberg, BarbaraCase HBS-610S10Entrepreneurship1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.Starting at €8.20
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Shakedown (HBR Case Study and Commentary) (Spanish version)
Bodrock, Phil; Boeckmann, Alan L.; Di Tella, Rafael; Dunfee, Thomas W.; Djelic, BozidarArticle HBS-R0503ABusiness Ethics and Corporate Social ResponsibilityCASE STUDY ONLY, REPRINT R0503X, AND COMMENTARY ONLY, REPRINT R0503Z.Starting at €8.20
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Shakedown (HBR Case Study and Commentary)
Bodrock, Phil; Boeckmann, Alan L.; Di Tella, Rafael; Dunfee, Thomas W.; Djelic, BozidarArticle HBS-R0503A-EBusiness Ethics and Corporate Social ResponsibilityCustomer Strategy Solutions, a California-based developer of order fulfillment systems, is facing a shakedown. Six months after the firm's CEO, Pavlo Zhuk, set up a software development center in Kiev, local bureaucrats say the company hasn't filed all the tax schedules it should have. Moreover, Ukrainian tax officials claim that the company owes the government tax arrears. Zhuk is shocked; he and his colleagues have done everything by the book. ...Starting at €8.20
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Jan Carlzon, CEO de SAS (A)
Bartlett, Christopher A.; Elderkin, Kenton W.; Feinberg, BarbaraCase HBS-305S18Leadership and People ManagementDescribe las acciones de Jan Carlzon al asumir la responsabilidad del director general de SAS en un momento de dificultades económicas y de organización. Después de trazar el desarrollo de Carlzon como gerente, se centra en la forma en que se desarrolló, a continuación, comunica una misión estratégica clara y motivadora para convertirse en "Línea aérea de mejor empresario del mundo." Después de una recuperación espectacular, problemas de organiza...Starting at €8.20