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Vueling: The New Generation Airline (A)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1561-EEntrepreneurship, Innovation and Change, StrategyVueling (A) case follows start-up and growth of a Spanish low-cost carrier from 2004 until 2007. Barcelona-based Vueling set out to offer "high quality at low price" to travellers in South-Western Europe. The case describes the strategy and competitive situation, Vueling's business model, and the challenges the company faced in an increasingly competitive environment.Starting at €8.20
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Growth and Diversification on Martifer
Caldart, Adrián A.Case AESE-DG-A-886(I)-EStrategyThe case describes the fast process of international growth and diversification of the Portuguese firm Martifer. Originally an Iberian leader in the metallic structures business, Martifer became a relevant actor in renewable energies-related businesses in only four years. In doing so, the firm invested heavily in businesses related to wind energy, solar energy and bio fuels throughout 15 countries across the 5 continents. The case describes the p...Starting at €8.20
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Integration Project. GALP in Spain
Caldart, Adrián A.; Leão, PedroCase AESE-DG-A-958(I)-EStrategyThe case refers to Galp´s decision to strengthen significantly its competitive position in the Iberian Peninsula through the acquisition of the operations of Agip and Exxon in 2008. The singularity of the case results from the fact that, as both acquisitions were done almost simultaneously, the process of integration involved three firms with rather different organizational cultures at the same time. The case documents how the integration process...Starting at €8.20
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Vueling: The New Generation Airline (B)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1562-EEntrepreneurship, Innovation and Change, StrategyVueling (B) case follows Vueling from its IPO (December 2006) until 2009 and the challenges it faced in reaching financial viability because of the strong competition of incumbents Iberia, Spanair and Clickair, and low cost giants Ryanair and Easyjet. The option of a merger with Clickair is discussed.Starting at €5.74
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Crescimento e Diversificação na Martifer
Caldart, Adrián A.Case AESE-DG-A-886-PPStrategyO caso descreve o rápido processo de crescimento e diversificação internacional do portfólio de negócios levado a cabo pela empresa de origem portuguesa, Martifer. A Martifer, inicialmente uma empresa líder na península ibérica no negócio de estructuras metálicas, em apenas quatro anos converteu-se num actor relevante no sector das energias renováveis, com significativos investimentos nos negócios de energia eólica, solar y nos biocombustíveis em...Starting at €8.20