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APY Art Centre Collective: Taking Indigenous Art to the City
Theodore L. Hill; Sheri Lambert; Kathryn ReadyCase IVEY-9B21M019-EStrategyIn early 2019, just a year after opening a gallery in Sydney, Australia, the elders of the APY Art Centre Collective proposed opening a second gallery in Adelaide, a much smaller city. The first year in Sydney had been profitable, in part due to an aggressive digital presence. The Collective had some seed money, an offer of a small gallery space, and the draw of serving a large number of the APY community who were residents in Adelaide. But the A...Starting at €8.20
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ViaPostal
de la Huerta J.; Nueno, PedroCase E-47EntrepreneurshipEn el verano de 2001, Luis Sans había puesto en marcha ViaPostal, un operador alternativo al servicio público de Correos. ViaPostal debía integrar eficientemente a un numeroso grupo de pequeñas empresas que prestaban servicios de distribución de cartas.Starting at €8.20
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ViaPostal (B)
de la Huerta J.; Nueno, PedroCase E-50EntrepreneurshipA finales de 2001, la joven empresa ViaPostal se enfrenta a problemas operativos propios de su lanzamiento, así como a problemas políticos derivados de competir con una empresa de propiedad estatal y a la financiación de un ambicioso proyecto.Starting at €5.74
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Vivace Logística, S.A.
de la Huerta J.; Nueno, PedroCase E-59EntrepreneurshipUn directivo con experiencia decide lanzar una nueva empresa en el sector de la logística. Logra el apoyo financiero de algunos amigos para ello. Uno de los problemas es decidir enfocar el negocio para crecer o considerarlo como una actividad atractiva dentro de una cartera de negocios.Starting at €8.20
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ViaPostal (B)
de la Huerta J.; Nueno, PedroCase E-50-EEntrepreneurshipBy late 2001, the young company ViaPostal was facing operating problems deriving from its launch, political problems due to competing with a state-owned enterprise, and the difficulties inherent in financing an ambitious new venture.Starting at €5.74
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Vivace Logística, S.A.
de la Huerta J.; Nueno, PedroCase E-59-EEntrepreneurshipAn experienced manager decides to set up a new logistics company. He gets financial support from some friends. One of his problems is deciding whether to focus the business on growth, or to consider it as an attractive activity in a business portfolio.Starting at €8.20
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ViaPostal
de la Huerta J.; Nueno, PedroCase E-47-EEntrepreneurshipIn summer of 2001, Luis Sans started ViaPostal, a postal service operator, to compete with the state-owned postal service, Correos. ViaPostal had to efficiently integrate a large number of small mail and courier companies.Starting at €8.20
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldCase IVEY-W26692-EMarketing, StrategyOn March 1, 2020, when news of the COVID-19 pandemic emerged, it meant an existential threat to the survival of businesses internationally. L’Abode Accommodations, a full-service property management company based in Sydney, Australia that specialized in mid- to high-end luxury vacation homes, was no exception. Virtually overnight, the company experienced an alarming number of contract cancellations. To make matters worse for an industry dependent...Starting at €8.20
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CSL: Rebranding “The Biggest Company No One’s Ever Heard Of"
Bertrand Guillotin; Sheri Lambert; Phoebe DickinsonCase IVEY-W34093-EDecision Analysis, MarketingIn October 2021, the head of digital communications and branding at the Australian biopharmaceutical conglomerate CSL Limited (CSL), was tasked with a strategic rebranding exercise. By August 2022, he and other stakeholders felt a sense of pride and satisfaction at how quickly the rebranding initiatives had been completed. CSL felt that it had achieved the desired brand associations and met its targeted brand net promoter score performance. Looki...Starting at €8.20