IESE (España)
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MobiComp (B): The Way of the Innovator
Sosna, Marc; Darsch, Dave; Prats, Mª JuliaFocused Case EFC-17-EEntrepreneurship, Information Technologies, Innovation and ChangeThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "BrapoTech(A): Building to Scale" [EFC-4-E]. This second part illustrates the strategic decisions the firm took with regard to the challenges outlined in Case A, which were mainly around switching from developing more customized solutions to a stand-alone product company and reducing their scope from different industries to only one. In this case, th...Starting at €8.20
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EPO: Electricidade Portuguesa Online (A)
Palencia, Luis; Vázquez- Dodero, Juan Carlos; Soler, EdiCase ASN-61-EAccounting and Control, Decision Analysis, EntrepreneurshipElectricidade Portuguesa Online (EPO), founded by two young entrepreneurs in late 2010, sells electricity in Portugal. Two years after its launch, the results seem to vouch for the smooth running of the company and the online communication-based strategy it has followed up until this point. However, the partners have exhausted their liquid assets and must decide how to get new funding. Among other options, a prestigious investment fund seems inte...Starting at €8.20
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Innovación en la contratación pública en el sector salud (A): Cómo proporcionar mejores servicios con un presupuesto inferior en uno de los hospitales más importantes de Portugal
Valadares Tavares, L.; Gato Andeyro, P.; Pin Arboledas, José RamónCase DPO-238Information Technologies, Innovation and Change, Leadership and People ManagementEl caso presenta la innovación en la contratación pública en el Sector Salud a través de la licitación electrónica en el departamento de compras de un gran hospital.En un entorno de crisis económica que conlleva la reducción del presupuesto de gastos un 4% y, a la vez, una mejora de los servicios del centro, con objeto de reducir las listas de espera. Se explica el plan para implantar los cambios necesarios y un sistema para calcular la eficienci...Starting at €8.20
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INSITE: Simplified Big Data
Sendagorta, Paloma; Gallo, Iñigo; Jiang Wang, ÁngelaCase M-1384-EMarketingInsite is a customer business intelligence software developed by a European consulting company. The Iberia branch has had poor results during 2020. Of particular concern to the manager is the number of demos that are offered to potential clients: demos granted by the sales team have increased, while sales have decreased. Management has to review the process for granting demos. In particular, the case presents three such decisions: clients who are...Starting at €8.20
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The EDP Foundation
Vaccaro, Antonino; Ramus, TommasoCase BE-178-EBusiness Ethics and Corporate Social ResponsibilityThe EDP Foundation is a private, nonprofit organization that was created in December 2004 by the former Portuguese electricity monopolist EDP (Energias de Portugal). Around the end of 2009, the EDP Foundation was called to launch a corporate responsibility program associated with the construction of a huge dam in the Douro area, in northern Portugal. In this context, the EDP Foundation launched a new and innovative multistakeholder engagement pro...Starting at €8.20
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Juegos de alquiler en Teléfonos de Portugal
Chason R.; Valor Sabatier, JosepCase SI-141Knowledge and CommunicationEl caso presenta el dilema del «product manager» del servicio de juegos de ordenador que Teléfonos de Portugal acaba de poner en marcha. Después de una intensa campaña de promoción, las ventas han sido ínfimas y se pregunta a qué puede ser debido y qué pasos deberá tomar para solucionarlo.Starting at €8.20
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Nissan-Portugal
Agell, Pere; Alegre, H.; Segarra, José AntonioCase M-861MarketingEl importador oficial de Nissan para Portugal debe decidir un cambio de posicionamiento de la imagen de marca. Para ello, deben conjugar distintas interpretaciones de los resultados de una investigación de actitudes de conductores lusitanos.Starting at €8.20
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Iberostar: ola de cambio: Una empresa familiar, que se enfrenta a un problema global, cara a cara
de Ros, María del Mar; San Román, Elena; Prats, Mª JuliaCase E-223EntrepreneurshipEn la World Travel Market (WTM), que se celebró los días 5 y 6 de noviembre del 2019 en Londres, el movimiento Ola de Cambio (Wave of Change [WOC]), impulsado por el Grupo Iberostar, recibió el máximo galardón de los International Travel & Tourism Awards en la categoría "outstanding contribution to the travel & tourism industry", así como en el prestigioso WTM World Responsible Tourism Award, donde le fue otorgado el premio por "best for reducing...Starting at €8.20