Ivey Business School (Canada)
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The PikoGym Entrepreneurs: Muscling Up through Intellectual Property
Florian Fuchs; Peter M. Bican; Alexander BremCase IVEY-9B20M093-EEntrepreneurship, StrategyFrustrated with the available means of working out while travelling, the three founders of PikoGym, a start-up out of Erlangen, Germany, had the idea to build a workout device that allowed users to train anywhere and everywhere. The lightweight and compacStarting at €8.20
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Beau's All Natural Brewing Company: Crafting International Opportunities
Neil Maltby; Travis Radtke; Alexander Weaver; Dwayne Mortimer; Duncan PernalCase IVEY-9B20M109-EEntrepreneurship, StrategyFollowing the successful launch of Beau’s All Natural Brewing Company (Beau’s) in all 10 Canadian provinces, the craft brewer had its sights set on the next step forward: international markets. The brewery wanted to distribute Beau’s internationally, andStarting at €8.20
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GetYourGuide: Managing a Sudden Shock to Business Growth
Sabrina Goestl; Vanessa C. HasseCase IVEY-W32660-EEntrepreneurship, Leadership and People ManagementIn March 2020, the German online travel experience platform GetYourGuide faced an abrupt drop in revenues in the wake of the COVID-19 pandemic. Prior to the drop, the company had been thriving, grown from a simple idea thought up by a group of friends in a student dormitory into a market-leading company in the travel experience industry with a valuation of over US$1 billion (a “unicorn” start-up) and more than 600 employees across fifteen global ...Starting at €8.20
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eLengo: Building Business Models to Address Macro-Opportunities (B)
Nicole R.D. Haggerty; Trevor WrightCase IVEY-9B19E015-EEntrepreneurship, Information Technologies, StrategyWith his primary research on the Kenyan agricultural market completed, the entrepreneur needed to analyze the new data using design-thinking frameworks, and then formulate a value proposition that used his resources and processes to address the large-scalStarting at €5.74
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Midea Group China: The Acquisition of German Robotics
Wiboon Kittilaksanawong; Ines Sanso CodinaCase IVEY-9B19M070-EEntrepreneurship, StrategyIn January 2017, the Midea Group Co. Ltd. (Midea), a China-based large manufacturer of electrical appliances, completed its acquisition of German-based KUKA AG (KUKA), a large manufacturer of industrial robots. To ease concerns about technologies fallingStarting at €8.20
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VaycayNation: Driving Website Traffic through Second-Screen Analytics
Maik Eisenbeiss; Alexander BleierCase IVEY-9B20A027-EEntrepreneurship, Marketing, StrategyVaycayNation was a German start-up operating an online travel and booking portal. Despite its recent growth, the firm still had low brand awareness in the German market. As a remedy, the chief executive officer planned to invest in a major television advertising campaign to attract more visitors to the company’s website and thus improve its customer awareness. He wanted to build the campaign based on a solid understanding of how executional campa...Starting at €8.20
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Star Alliance in 2020
Benjamin Gomes-Casseres; Jacob JuddCase IVEY-9B21M010-EStrategyFormed in 1997, Star Alliance was the first global airline network or constellation. Its aim was to shift the airline industry away from a network of loose bilateral agreements between individual airlines to a more comprehensive network of multilateral agStarting at €8.20
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World Health Organization: Facilitating COVID-19 Vaccines for the World
Klaus Meyer; Michelle (Chau Minh) DoanCase IVEY-9B21M014-EStrategyOn May 29, 2020, the World Health Organization launched the COVID-19 Technologies Access Pool (C-TAP) with the aim of making pandemic-related technologies—specifically, vaccines and treatments—available to its participants. Although the initiative was positively received in many developing countries, it was not well received by pharmaceutical companies, who viewed C-TAP as a threat to the patent system and, therefore, as a threat to the companies...Starting at €8.20
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Hastening Growth at Swift Mobility
Nicole Haggerty, Ryley Mehta, Angela Du, Teddy Kassa, Melissa Shang, Maanit PatelCase IVEY-W25060-EEntrepreneurship, StrategyIn 2018, the founder of Swift Mobility in Nakuru, Kenya, Africa was considering her options for the future of her company, which was a Safaricom Plc dealership. The founder was reflecting on how much her business had progressed in the past ten years and wStarting at €8.20
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SÄBU Holzbau GmbH: From a Leadership Crisis to Qualitative Growth (A)
Dietmar SternadCase IVEY-9B19C011-EEntrepreneurship, Leadership and People Management, StrategyCase A describes a leadership crisis affecting the managing director of the German construction company SÄBU Holzbau GmbH. In 2013, severe organizational problems, such as deficiencies in internal communication, indecisiveness, and a lack of clarity in the distribution of tasks and responsibilities, led to frustrations for both customers and employees. The crisis culminated with three key employees leaving the company because they were no longer ...Starting at €8.20