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CRM Done Right (Spanish version)
Ledingham, Dianne; Rigby, Darrell K.Article HBS-R0411HMarketingstrong executive and business unit leadership, careful strategic planning, clear performance measures, and a coordinated program that combines organizational and process changes with the application of new technology.Starting at €8.20
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Building Deep Supplier Relationships (Spanish version)
Liker, Jeffrey K.; Choi, Thomas Y.Article HBS-R0412GStrategythey understand how their suppliers work, turn supplier rivalry into opportunity, monitor vendors closely, develop those vendors' capabilities, share information intensively but selectively, and help their vendors continually improve their processes.Starting at €8.20
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Does Your Company's Conduct Meet World-Class Standards? (Spanish version)
Paine, Lynn Sharp; Deshpande, Rohit; Margolis, Joshua D.; Bettcher, Kim EricArticle HBS-R0512HBusiness Ethics and Corporate Social ResponsibilityCodes of conduct have long been a feature of corporate life. Today, they are arguably a legal necessity--at least for public companies with a presence in the United States. But the issue goes beyond U.S. legal and regulatory requirements. Sparked by corruption and excess of various types, dozens of industry, government, investor, and multisector groups worldwide have proposed codes and guidelines to govern corporate behavior. These initiatives re...Starting at €8.20
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Who Has the D? How Clear Decision Roles Enhance Organizational Performance (Spanish version)
Rogers, Paul; Blenko, MarciaArticle HBS-R0601DLeadership and People ManagementAlign decision roles with the most important sources of value, make sure that decisions are made by the right people at the right levels of the organization, and let the people who will live with the new process help design it.Starting at €8.20
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Your Loyalty Program Is Betraying You (Spanish version)
Nunes, Joseph C.; Dreze, XavierArticle HBS-R0604HMarketingDon't create a new commodity, which can result in price wars and other tit-for-tat competitive moves; don't cater to the disloyal by making rewards easy for just anyone to reap; don't reward purchasing volume over profitability; don't give away the store; and, finally, don't promise what can't be delivered.Starting at €8.20
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Why Are We Losing All Our Good People? (HBR Case Study and Commentary) (Spanish version)
Lawler, Edward E., IIIArticle HBS-R0806ALeadership and People Managementcase study-only, reprint R0806X, and commentary-only, R0806Z.Starting at €8.20
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Zoom In, Zoom Out (Spanish version)
Kanter, Rosabeth MossArticle HBS-R1103KStrategyZoom buttons on digital devices let us examine images from many viewpoints. They also provide an apt metaphor for modes of strategic thinking. Some people prefer to see things up close, others from afar. Both perspectives have virtues. But they should not be fixed positions, says Harvard Business School's Kanter. To get a complete picture, leaders need to zoom in and zoom out. A close-in perspective is often found in relationship-intensive settin...Starting at €8.20
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Losing (Ownership) Control
Smith, KenArticle HBS-F0906F-EStrategyGlobal industry restructuring is driving a dramatic increase in cross-border acquisitions, and some countries - notably the United States, the United Kingdom, and Canada - are selling a lot more than buying. To remain competitive, they should take action on three levels.Starting at €8.20
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Losing (Ownership) Control (Spanish version)
Smith, KenArticle HBS-F0906FStrategyGlobal industry restructuring is driving a dramatic increase in cross-border acquisitions, and some countries - notably the United States, the United Kingdom, and Canada - are selling a lot more than buying. To remain competitive, they should take action on three levels.Starting at €8.20
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Life's Work: Boris Johnson
Johnson, Boris; Beard, AlisonArticle HBS-R1412L-ELondon mayor Boris Johnson has been a magazine editor and a shadow cabinet minister for the UK's Conservative Party; he is also the author of several books. In this edited interview he discusses work-life balance, influence, and ambition.Starting at €8.20