HBSP (USA)
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Online Marketing at Big Skinny, Teaching Note
Edelman, Benjamin; Kominers, Scott DukeTeaching Note HBS-911034-EInformation TechnologiesTeaching Note for 911033.Starting at €0.00
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Airbnb (A)
Edelman, Benjamin; Luca, MichaelCase HBS-912019-EInformation TechnologiesAfter widely-publicized complaints of destructive guests and unreliable hosts, online apartment rental site Airbnb explores mechanisms to facilitate trust between guests and hosts. Flexible online reputation systems can collect and share information with ease, but Airbnb must decide which information guests and hosts should have to provide and how much flexibility each should have in selecting whom to do business with. A full-featured system coul...Starting at €8.20
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Information Technology and the Board of Directors (Spanish version)
Nolan, Richard L.; McFarlan, F. WarrenArticle HBS-R0510FInformation TechnologiesEver since the Y2K scare, boards have grown increasingly nervous about corporate dependence on information technology. Since then, computer crashes, denial of service attacks, competitive pressures, and the need to automate compliance with government regulations have heightened board sensitivity to IT risk. Unfortunately, most boards remain largely in the dark when it comes to IT spending and strategy, despite the fact that corporate information ...Starting at €8.20
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Investing in the IT That Makes a Competitive Difference (Spanish version)
McAfee, Andrew; Brynjolfsson, ErikArticle HBS-R0807JInformation TechnologiesSince the mid-1990s, when the rate of spending on IT began to rise sharply, the spread between the leaders and laggards in an industry has widened. There are more winner-take-all markets. But the increased concentration has ramped up, rather than dampened, churn among the remaining players. And these dynamics are greatest in those industries that are more IT intensive. This pattern is already familiar to the makers of digital products, but it ha...Starting at €8.20
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Online Marketing at Big Skinny (Spanish version)
Edelman, Benjamin; Kominers, Scott DukeCase HBS-916S07Information Technologiesdisplay ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline marketing, as well as issues of marketing campaign evaluation.Starting at €8.20
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Airbnb (B) (Spanish version)
Edelman, Benjamin; Luca, MichaelCase HBS-914S14Information TechnologiesSupplements the (A) case.Starting at €5.74
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AtekPC Project Management Office (Spanish version)
McFarlan, F. Warren; Hupp, John; Kell, MarkCase HBS-308S52Information TechnologiesPresents one company's efforts to implement a project management organization, or PMO, and the challenges they faced in doing so. Issues brought out in the case include defining the PMO's purpose and mission, the structure and governance of the PMO, and how to successfully implement it in what appears to be a resistant culture. John Strider, AtekPC's chief information officer (CIO), had strong convictions that the PMO-light model was the way to g...Starting at €8.20
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Providian Trust: tradición y tecnología (A)
McFarlan, F. Warren; Dailey, MelissaCase HBS-309S39Information TechnologiesUna empresa de confianza importante intentos de implementar un sistema de software más importantes, mientras que la reingeniería de los procesos de negocio de forma simultánea. Providian Trust, una organización de TI no previamente intensiva, debe cambiar la posición completamente su gestión de la tecnología para hacer frente a la nueva función estratégica de TI en la empresa. El caso ilustra cómo el uso adecuado del marco de TI puede iluminar el...Starting at €8.20
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Packaged Software Selection Project (Spanish version)
McFarlan, F. Warren; Romanow, Darryl S.; Keil, MarkCase HBS-309S40Information TechnologiesThis case provides a realistic, current, and detailed view of software procurement in an international business environment where the competition in enterprise-wide software solutions is growing. Focuses on the selection of packaged software to serve multiple sites within the context of a multinational company. Describes the creation of an RFP and the selection of a software vendor. Two software proposals are presented.Starting at €8.20
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Regtech at HSBC
Dey, Aiyesha; Heese, Jonas; Weber, JamesCase HBS-120046-EInformation TechnologiesMark Cooke, Global Head of Operational Risk, needed to decide between a traditional regulatory control system and a new regtech system to manage non-financial risks. Non-financial risks failures such as money laundering and tax evasion had cost HSBC billStarting at €8.20