Ivey Business School (Canada)
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Lil Mixins: Mixing Value with Convenience to Fight Infant Food Allergies
Neha Mittal, Marilyn AnthonyCase IVEY-W32407-EEntrepreneurship, StrategyLil Mixins was a Philadelphia-based infant health company founded in 2017 with a dual commitment to purpose and profit. Motivated by her experiences as a mother of a son who had several food allergies, the founder and chief executive officer (CEO) developed and launched a product line of powders that could be mixed in infants’ diets to immunize them against food allergens. She kept the price low to make it easily endorsable by pediatricians and i...Starting at €8.20
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The RealReal Inc.: Fashion Fad or Long-Term Investment
Shernaz Bodhanwala; Ruzbeh BodhanwalaCase IVEY-9B20N035-EEntrepreneurship, Finance, StrategyThe RealReal Inc. (Real), a San Francisco, California-based start-up engaged in the trade of used luxury goods, experienced significant growth in its revenue and customer base in fiscal year (FY) 2018, but it was yet to turn profitable after nine years inStarting at €8.20