IESE (España)
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Magic Diamonds
Baucells Alibés, Manel; Bardolet Urgellès, DavidCase AD-266-EDecision Analysis, EconomicsThe case uses optimization techniques to determine allocation of offices. The objective is to minimize the total traveling distances, rental cost of offices and differences for sales potential between zones. The solution obtained by linear programming is compared with the intuitive solution initially proposed.Starting at €8.20
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Banco Santander-Banco Popular - 1994
Canals, Jordi; Bardolet Urgellès, DavidCase ASE-380EconomicsEste caso permite discutir la posición competitiva de algunos bancos españoles en 1997, así como su estrategia de internacionalización y diversificación de actividades. Forma parte de la serie Banco Santander-Banco PopularStarting at €8.20
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A Walk Through the United States
Bardolet Urgellès, David; Baucells Alibés, Manel; Ariño, Miguel AngelCase AD-374-EDecision Analysis, EconomicsThe case presents the well-known traveling salesman problem in the context of having to visit 48 U.S. State Capitals.Starting at €8.20
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Chemical Fusion (C)
Baucells, Manel; Müller-Trede, JohannesCase AD-364-EDecision AnalysisAs happened in parts A and B of this case, Química del Vallès has to decide how many units to produce before it knows the demand. However, now the company faces two types of uncertain demand, which leads to the Monte Carlo simulation being introduced as an analytical instrument capable of addressing this problem. This case is based on the case "Química del Vallès (C)" by Professors Manuel Baucells and Dana K. Clyman (AD-256).Starting at €5.74
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Un paseo por Estados Unidos
Bardolet Urgellès, David; Baucells Alibés, Manel; Ariño, Miguel AngelCase AD-374Decision Analysis, EconomicsEl caso presenta el bien conocido problema del representante en el contexto de visitar 48 ciudades de Estados Unidos.Starting at €8.20
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Fusión Química (C)
Baucells, Manel; Müller-Trede, JohannesCase AD-364Decision AnalysisTal como sucedía en las partes (A) y (B) de este caso, Química del Vallés tiene que decidir cuántas unidades producir antes de conocer la demanda. Sin embargo, ahora la empresa afronta dos demandas inciertas, lo cual motiva la introducción de la simulación de Montecarlo como un instrumento de análisis capaz de abordar este problema. Este caso está basado en el caso "Química del Vallés (C)" de los profesores manuel Baucells y Dana K Clyman (AD-256...Starting at €5.74
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Airtel y el sector de telefonía móvil
Canals, Jordi; Bardolet Urgellès, DavidCase ASE-387EconomicsStarting at €8.20
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Glaxo: The acquisition of Wellcome
Canals, Jordi; Bardolet Urgellès, DavidCase ASE-386-EEconomicsThis case describes the changes in the world pharmaceutical industry in 1995 and presents the challenges for Glaxo (the leading European pharmaceutical firm) and the potential acquisition of Wellcome. This decision will differ from other acquisitions made by firms like Merck, oriented towards vertical integration and control over the distribution network. The main topics that the case covers are: industry analysis; value chain analysis; positioni...Starting at €8.20
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