IESE (España)
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United Breaks Guitars
Vaccaro, Antonino; Ramus, TommasoCase BE-202-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Service and Operations ManagementUnited Continental Holdings, generally referred to as United for short, is one of the largest airlines in the world. Although it has its headquarters in Chicago (Illinois, United States), it operates nine different hubs, the other eight being Denver, Guam, Houston, Los Angeles, Newark (New Jersey), San Francisco, Tokyo (Japan) and Washington D.C. Like many companies in the transport sector, United claims: ?Our goal is to make every flight a posit...Starting at €8.20
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El Ganso Takes Flight (B)
Amigó i Navarro, Pau; Prats, Mª JuliaCase E-181-EDecision Analysis, Entrepreneurship, StrategyAfter experiencing impressive growth, El Ganso brings LVMH on board as a strategic partner in a move that will help the Spanish clothing group tackle several significant challenges it's facing. This case discusses how the deal for L Capital to take a stake in El Ganso's parent company was forged, the aspects of the alliance with LVMH that were most significant, the elements of a new strategic plan developed by the company, and the changes made to...Starting at €5.74
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El Ganso levanta el vuelo (B)
Amigó i Navarro, Pau; Prats, Mª JuliaCase E-181Decision Analysis, Entrepreneurship, StrategyTras manifestar un crecimiento notable, El Ganso incorpora a LVMH como socio estratégico en un movimiento que ayudará al grupo textil español a encarar los importantes retos a los que se enfrenta. Este caso explica cómo se fraguó la entrada de L Capital en el accionariado, qué aspectos de la alianza con LVMH resultaron más relevantes, en qué consistió la realización de un nuevo plan estratégico y qué cambios se produjeron en el modelo de expansió...Starting at €5.74
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Opportunity Network (A): una startup no disruptiva revoluciona las redes empresariales
Amigó i Navarro, Pau; Prats, Mª JuliaCase E-185Decision Analysis, Entrepreneurship, StrategyBrian Pallas, un joven italiano que había trabajado en una famosa consultora, decidió lanzar una startup después de que su compañía le patrocinase cursar un programa MBA. Hijo de un empresario del mundo del espectáculo, enseguida encontró un target al que ofrecer servicios: empresas familiares como la de su padre. Logró conformar un gran equipo directivo, refrendando con éxito su idea en distintos países. Sin embargo, para poder seguir creciendo,...Starting at €8.20
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United rompe guitarras
Vaccaro, Antonino; Ramus, TommasoCase BE-202Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Service and Operations ManagementUnited Continental Holdings, llamada generalmente por la forma abreviada United, es una de las mayores aerolíneas del mundo. A pesar de tener la sede central en Chicago (Illinois, Estados Unidos), opera en ocho aeropuertos más: Denver, Guam, Houston, Los Ángeles, Newark (Nueva Jersey), San Francisco, Tokio (Japón) y Washington, D.C., lo que supone un total de nueve aeropuertos diferentes. Como muchas compañías del sector del transporte, United af...Starting at €8.20
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Opportunity Network (A): A Non-Disruptive Start-up Revolutionizes Business Networking
Amigó i Navarro, Pau; Prats, Mª JuliaCase E-185-EDecision Analysis, Entrepreneurship, StrategyMr. Pallas, a young Italian who had worked at a renowned consulting firm, decided to launch a start-up after obtaining a sponsorship from his company to study an MBA program. Son of an entrepreneur in the entertainment industry, he soon found a target to serve: other family business like his dad´s. He managed to build a great management team, successfully validate the idea in different countries. However, in order to continue growing, they would ...Starting at €8.20