IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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La Republican Pacific Company
Sánchez-Runde, CarlosCase DPO-441Leadership and People ManagementLa versión condensada de este caso es Republican Pacific Company (condensado) DPO-440. Se describe el proceso de creación del Departamento de Recursos Humanos en una empresa de fabricación de puertas. La empresa se localiza en Oregón (Estados Unidos), es de tamaño medio y en sus primeros años de funcionamiento experimenta un fuerte crecimiento. El caso permite analizar la función de la gestión del personal y la relación entre la estrategia compet...Starting at €8.20
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Republican Pacific Company (condensado)
Sánchez-Runde, CarlosCase DPO-440Leadership and People ManagementEste documento es la versión condensada del caso "Republican Pacific Company" DPO-441. Se describe el proceso de creación del Departamento de Recursos Humanos en una empresa de fabricación de puertas. La empresa se localiza en Oregón (Estados Unidos), es de tamaño medio y en sus primeros años de funcionamiento experimenta un fuerte crecimiento. El caso permite analizar la función de la gestión del personal y la relación entre la estrategia compet...Starting at €8.20
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Winston Products (A)
Sánchez-Runde, CarlosCase DP-116Leadership and People ManagementEl director de producción de Winston Products, una empesa mediana de fabricación de muebles de Portland, Oregón, tiene que decidir qué hacer con el encargado del turno de tarde, que parece estar estableciendo formas participativas de organización de la producción contra el parecer de la dirección y con la oposición de otros mandos de la emrpresa.Starting at €8.20
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Winston Products (A)
Sánchez-Runde, CarlosCase DP-116-ELeadership and People ManagementStarting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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The Republican Pacific Company
Sánchez-Runde, CarlosCase DPO-441-ELeadership and People ManagementThe condensed version of this case is "Republican Pacific Company" (condensed) (DPO-440). It describes the process of creating a human resources department in a company that manufactures doors. The company is located in Oregon (United States), it is medium-sized, and it experienced steep growth in its early years of operation. The case enables the personnel function and the relationship between competitive strategy and human resources to be analy...Starting at €8.20
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Republican Pacific Company (Condensed)
Sánchez-Runde, CarlosCase DPO-440-ELeadership and People ManagementThis document is the condensed version of the case "Republican Pacific Company" (DPO-441). It describes the process of creating a human resources department in a company that manufactures doors. The company is located in Oregon (United States), it is medium-sized, and it experienced steep growth in its early years of operation. The case enables the personnel function and the relationship between competitive strategy and human resources to be anal...Starting at €8.20
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Santander-Serfín: revitalizando el negocio de medios de pago
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190MarketingEn junio de 2001, Ramón Tellaeche, director general de mercadotecnia y productos del Banco Santander Serfín en México, se planteaba la estrategia comercial que la división de medios de pago debía seguir en los próximos meses para lograr unos ambiciosos objetivos comerciales. Marcial Portela, director general de la división América del Grupo Santander había marcado el objetivo de duplicar la cuota de mercado de tarjetas de crédito en el plazo de u...Starting at €8.20
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President Clinton's Impeachment Trial and Hyde's "4-Bob Plan" for a Censure Resolution - Exercise
Sánchez-Runde, CarlosExercise DPE-1-ELeadership and People ManagementThis exercise presents Henry Hyde's plan for a censure resolution of President Clinton following the Lewinsky scandal.Starting at €8.20