IESE (España)
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IESE Insight. Issue 36. First Quarter 2018
IESE InsightMagazine REV-77-ECorporate Governance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyThe resources you need may lie outside your firm. Before stepping out, know what it takes to make alliances work. Africa Ariño and Rafael Andreu use the case of a healthcare alliance to show how partners can better coordinate their activities to improve their joint performance. Jeffrey J. Reuer and Shivaram V. Devarakonda discuss when it may be appropriate to set up a steering committee in non-equity alliances. Solon Moreira sees three necessary ...Starting at €22.00
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IESE Insight. Número 8. Primer trimestre 2011
IESE InsightMagazine REV-8Accounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, Strategy¿Cómo integrar el entorno y la sociedad en la cuenta de resultados? En este número de la revista IESE Insight Robert G. Eccles y Kyle Armbrester, de Harvard Business School, proponen utilizar la informática en la nube para presentar los resultados no financieros en los informes integrados. Ricardo G. Barcelona sugiere una forma novedosa de segmentar al consumidor ¿verde¿ en función de sus actitudes hacia la sostenibilidad. Por su parte, Lu...Starting at €22.00
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IESE Insight. Número 9. Segundo trimestre 2011
IESE InsightMagazine REV-9Business Ethics and Corporate Social Responsibility, Decision Analysis, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyLas redes sociales lo están cambiando todo y las empresas no pueden ser ajenas a esta gran revolución. En el dossier de este número de la revista IESE Insight Soumitra Dutta, de INSEAD, propone cinco estrategias para potenciar las organizaciones totalmente en red. Evgeny Káganer, del IESE, y Emmanuelle Vaast, de la Universidad McGill, identifican 18 temas recurrentes para guiar el uso de las redes sociales en el lugar de trabajo. Además, G...Starting at €22.00
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IESE Business School Insight, 155
IESE InsightMagazine REV-87-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Finance, Leadership and People Management, Marketing, Service and Operations ManagementWhat executives and directors need to know as firms increasingly look for purpose beyond profits and deal with a changing ownership environment. Four responsibilities for the board. Interviews with Amra Balic (BlackRock) and veteran board chairman Herman Daems. Ways in which technological disruption may transform corporate governance. The future of banking. Keys when going digital overnight. Tips for managing virtual teams. Cash is king: advice f...Starting at €22.00
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El oficio de convencer
IESE InsightArticle ART-2319Knowledge and CommunicationAunque el lobbying no pasa por su mejor momento, es una actividad totalmente legítima. El abogado Wright H. Andrews y el europarlamentario Carlo Casini explican cómo persuadir sin perder la integridad, de forma que la gente escuche y cambie de parecer.Starting at €8.20
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Negociación: el poder de la escucha activa
IESE InsightArticle ART-2503Knowledge and CommunicationLa negociación es fundamental en cualquier actividad empresarial, ya sea en la interacción diaria con un cliente o en una fusión internacional de alto riesgo. Quedarse atrapado en un callejón sin salida puede tener un coste muy elevado. Richard Mullender, antiguo formador jefe de la National Crisis & Hostage Negotiation Unit de Scotland Yard, explica las habilidades interpersonales y de escucha necesarias para alcanzar un trato satisfactorio.Starting at €8.20
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Pasaporte al éxito global
IESE InsightArticle ART-2591Knowledge and Communication, Leadership and People Management, Marketing, StrategyY además: la visión del presidente de Time Warner sobre la neutralidad de Internet, el peso de la relación previa a la hora de negociar, las oportunidades del marketing digital local, claves al asumir un nuevo cargo, el atractivo de España para las empresas extranjeras, los riesgos del greenwashing y la mejor fórmula para corregir una injusticia laboral.Starting at €8.20
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Passport to Global Success
IESE InsightArticle ART-2591-EKnowledge and Communication, Leadership and People Management, Marketing, StrategyPlus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.Starting at €8.20
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Inteligencia empresarial
IESE InsightArticle ART-2645Information Technologies, Innovation and Change, Knowledge and Communication, Strategy¿Quiere anticiparse a sus competidores? Muchas de sus estrategias e intenciones pueden quedar al descubierto gracias a la inteligencia empresarial. Solo hay que poner orden en la marea de datos disponibles hoy en día y convertirlos en una herramienta eficaz para la toma decisiones.Starting at €8.20
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The Medium Is the Message
IESE InsightArticle ART-2717-EEntrepreneurship, Knowledge and Communication, StrategyGuy Kawasaki specializes in surprising sound bites and a no-nonsense approach to everything from business plans to social media to how best -- or best not -- to emulate Steve Jobs. He has a way with a phrase, and has adapted that skill to a number of different roles and sectors. The message he shares, for business and marketing success, is clear: Embody your own sound bites. Promote clarity and jargon-free communication. Engage the masses. And do...Starting at €8.20