HBSP (USA)
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors (Spanish Version)
Shapiro, Benson P.; Cline, Craig E.Case HBS-518S26MarketingDiseñado como un caso (b) la clase lado de salida después de la discusión de la (A) y.Starting at €5.74
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Olympia Machine Company, Inc. (Spanish Version)
Cespedes, Frank V.; Shapiro, Benson P.Case HBS-709S04MarketingEl equipo de dirección de un proveedor de equipos industriales está debatiendo método para compensar los vendedores de la compañía. Diferentes ejecutivos han ofrecido diferentes alternativas al método actual de salario fijo más los gastos. Cada opción tiene diferentes implicaciones para la estrategia de negocios, organización, sistemas de control, y los requisitos de gestión de ventas. Como resultado, el caso plantea cuestiones y análisis pertine...Starting at €8.20
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SafeBlend Fracturing (Spanish version)
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCase HBS-915S14MarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Starting at €8.20
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Funtime Film (Spanish version)
Dolan, Robert J.Case HBS-502S03MarketingEastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.Starting at €8.20
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Milford Industries (A) (Spanish version)
Shapiro, Benson P.; Dolan, Robert J.Case HBS-502S06MarketingThe new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district sales manager and the sales analysis helpful to him in his job. A rewritten version of an earlier case series.Starting at €8.20
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Note on Low-Tech Marketing Math (Spanish version)
Dolan, Robert J.Case HBS-503S25MarketingDescribes basic calculations useful in marketing analysis, break-even analysis, and price-volume relationships.Starting at €8.20
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Analyzing Consumer Perceptions (Spanish version)
Dolan, Robert J.Case HBS-503S26MarketingDescribes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.Starting at €8.20
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Bayerische Motoren Werke AG (BMW) (Spanish Version)
Dolan, Robert J.Case HBS-503S71MarketingEn 1992, BMW intenta revivir su posición en el mercado de los Estados Unidos. En 1991, las ventas de unidades habían caído a 53.000 desde 88.000 en 1987. El nuevo director general de América del Norte considera un plan multifacético para dar la vuelta a la situación.Starting at €8.20
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A Manager's Guide (Spanish version)
Dolan, Robert J.Case HBS-503S73MarketingPresents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application.Starting at €8.20