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Cómo piensan los líderes exitosos
Martin, RogerArticle HBS-R0706CLeadership and People ManagementEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. En busca de lecciones para aplicar en nuestras propias carreras, a menudo tratamos de emular lo que hacen los líderes eficaces. Roger Martin dice que este enfoque está fuera de lugar, ya que el trabajo se mueve en un contexto pu...Starting at €8.20
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The Execution Trap (Spanish version)
Martin, RogerArticle HBS-R1007DLeadership and People Managementhow to organize for innovation, motivate workers at all levels, sponsor creativity, and wield power effectively.Starting at €8.20
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Design Thinking: How Thinking Like a Designer Can Create Sustainable Advantage
Martin, RogerBook Chapter HBS-5497BC-EDesigners tend to actively look for new data points, challenge prevailing wisdom, and wonder about possible new worlds. However, to many middle managers, asking them to think like a designer is tantamount to asking them to be less productive and more subversive and flaky. For many leaders, the risk of breaking with time-tested data and experience in favor of innovation is too great. But for design-thinking expert Roger Martin, the real danger to ...Starting at €8.20
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OTISLINE (A) (Spanish version)
McFarlan, F. Warren; Stoddard, Donna B.Case HBS-102S22Information TechnologiesDescribes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to student...Starting at €8.20
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Connor Formed Metal Products (Spanish version)
Applegate, Lynda M.; Stoddard, Donna B.; Conrad, Melinda B.Case HBS-115S09Information TechnologiesConnor Formed Metal Products was a small, privately owned manufacturer of custom metal springs and stampings. Since becoming president in 1984, Bob Sloss had implemented many changes to the company's organizational structure, management control systems, and information systems. In particular, he introduced a computer system in one plant to track product jobs through the manufacturing process. Employees at every function and level of the company c...Starting at €8.20
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Pacific Bell: la reingeniería de Centrex
Stoddard, Donna B.; Jarvenpaa, SirkkaCase HBS-117S17Information TechnologiesDescribe el rediseño y puesta en marcha del nuevo proceso de las órdenes para un producto estrella en el Pacific Bell. Pacific Bell es una de las compañías de funcionamiento regionales de Bell compone de siete unidades de negocio. En lugar de implementar el nuevo proceso, las funciones y tecnología de la información propuesto por el equipo de diseño original, cada unidad de negocio regional implementado aquellas piezas que más rápidamente se trad...Starting at €8.20
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Directing for All the Wrong Reasons (Spanish version)
Martin, RogerArticle HBS-F0606ALeadership and People ManagementBoard directors suffer from conflicts of interest just as managers do and, so, can't be trusted to act in shareholders' interests. The solution is to make directorship a high-profile public service.Starting at €8.20
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Two leading researchers discuss the value of oddball data (Spanish version)
Scherer, Stephen; Martin, RogerArticle HBS-F0911BStrategyRoger Martin, dean of the Rotman School of Management, talks with renowned autism and genomics researcher Stephen Scherer about how to tackle a big, messy problem.Starting at €8.20
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Don't Get Blinded by the Numbers (Spanish version)
Martin, RogerArticle HBS-F1103EStrategyRoger Martin on a new challenge facing business schools: how to teach managers to look beyond the data and use factors such as empathy and trust when making important decisions.Starting at €8.20
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The Innovation Catalysts
Martin, RogerArticle HBS-R1106E-EA few years ago the software development company Intuit realized that it needed a new approach to galvanizing customers. The company's Net Promoter Score was faltering, and customer recommendations of new products were especially disappointing. Intuit decided to hold a two-day offsite for the company's top 300 managers with a focus on the role of design in innovation. One of the days was dedicated to a program called Design for Delight. The cente...Starting at €8.20