HBSP (USA)
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Coke and Pepsi in 2010 (Spanish version)
Yoffie, David B.; Kim, ReneeCase HBS-713S14StrategyCoke and Pepsi in 2010' case examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of CSD per year. In a "carefully waged competitive struggle," from 1975 to the mid-1990s, both Coke and Pepsi had achieved average annual growth of around 1...Starting at €8.20
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The Art of Managing Complementors (Spanish version)
Yoffie, David B.; Kwak, MaryArticle HBS-R0609EStrategyhard power (inducements or coercion to get what you want) and soft power (persuasion through indirect means to get others to want what you want). The authors explain how to build both hard power and soft, illustrate the strengths and limits of each, and offer guidelines for choosing one over the other. Conflict among complementors is inevitable, but together, hard and soft power can help companies manage the dark side of complementor relationshi...Starting at €8.20
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El equipo de liderazgo. Fortalezas complementarias o agendas conflictivas
Miles, Stephen A.; Watkins, Michael D.Article HBS-R0704FLeadership and People ManagementEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. los equipos de liderazgo de alto nivel cuyos miembros desempeñar papeles complementarios han sido narrado ya en cuenta la guerra de Troya de Homero: Aunque el rey Agamenón ordenó al ejército griego, Aquiles, Odiseo, y Nestor cad...Starting at €8.20
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What's Your Google Strategy? (Spanish version)
Hagiu, Andrei; Yoffie, David B.Article HBS-R0904FStrategy(1) Whether to play with existing MSPs, build their own platform, or do both; (2) once they've concluded that at least one third-party MSP can benefit their business, deciding how many to join; and (3) figuring out how to play - that is, which features or services they should adopt and which they should reject in order to maintain their company's competitive advantage. Some companies that lack the power to influence an MSP's actions may have few...Starting at €8.20
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Tres claves para tener éxito en su nuevo puesto en el extranjero
Clouse, Mark Alan; Watkins, Michael D.Article HBS-R0910NLeadership and People ManagementUna misión internacional puede ser una de las transiciones más emocionantes y desafiantes que un aspirante a líder puede llevar a cabo. Con la planificación y actitudes bien, teniendo en ese tipo de liderazgo puede estirar capacidades, sobre hipótesis, y dirigir a las personas y las ganancias en una dirección positiva. Pero una asignación de expatriados también puede ser un angustioso viaje. De hecho, si nunca han hecho un movimiento internaciona...Starting at €8.20
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Apple Computer--1995 (A) (Spanish Version)
Yoffie, David B.; Mahmood, TakiaCase HBS-718S22StrategyActualizaciones de Apple Computer - 1992. Resume las acciones estratégicas entre 1992 y 1995 con respecto a los PC, el PowerMac, multimedia, la concesión de licencias del sistema operativo, y alianzas con IBM.Starting at €8.20
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Walmart Update, 2019 (Spanish version)
Yoffie, David B.; Fisher, DanielCase HBS-720S07StrategyIn 2019 Walmart was still the world's largest company, with over $500 billion in annual revenue and operations around the world. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a mature U.S. market, it had looked to ecommerce and international sales as an engine of growth. Walmart leadership also faced intense competition from dominant online retailer Amazon. ...Starting at €8.20
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The Plan to Dump the Brent Spar (A) (Spanish version)
Watkins, Michael D.; Passow, SamuelCase HBS-909S03StrategyThis case explores the conflict between Shell Oil and Greenpeace over Shell's plans to sink the aging Brent Spar oil platform in the North Atlantic. It details the tactics Greenpeace employed and examines Shell's responses.Starting at €8.20
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Coke vs. Pepsi in the 1990s (Spanish version)
Yoffie, David B.; Foley, SharonCase HBS-703S09StrategyThe competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalization of the cola wars.Starting at €8.20
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Gucci Group N.V. (B) (Spanish Version)
Yoffie, David B.; Kwak, MaryCase HBS-703S11StrategyComplementa el caso (A).Starting at €5.74