HBSP (USA)
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The Surprising Power of Online Experiments (Spanish version)
Kohavi, Ron; Thomke, StefanArticle HBS-R1705EService and Operations ManagementAt Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100 million. That experience illustrates why it's critical to adopt an "experiment with everything" ap...Starting at €8.20
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Siemens AG: Global Development Strategy (A) (Spanish Version)
Thomke, Stefan; Nimgade, AshokCase HBS-604S22Service and Operations ManagementDescribe cómo Siemens, el gigante de la ingeniería eléctrica alemana, ha desarrollado y gestiona I + D global en su gran Información y Redes de Comunicaciones división (ICN). En 1994, Siemens abrió su centro de Bangalore (India), que ahora se ha convertido en uno de sus mayores centros regionales de desarrollo fuera de Alemania. Con Bangalore pidiendo una mayor independencia y autonomía de gestión de recursos, la alta dirección tiene que decidir ...Starting at €8.20
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Design Thinking and Innovation at Apple (Spanish version)
Thomke, Stefan; Feinberg, BarbaraCase HBS-610S10Entrepreneurship1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.Starting at €8.20
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Designing Transformational Customer Experiences (Spanish version)
Thomke, StefanCase HBS-618S04StrategyLEGO Serious Play (LSP) and Storytelling. It requires the purchase of special purpose LEGO elements.Starting at €8.20
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&Samhoud Service Management (Spanish Version)
DeLong, Thomas J.; Nanda, Ashish; Mullick, MonicaCase HBS-804S12Service and Operations ManagementY Samhoud, una pequeña empresa de consultoría de gestión de servicios en los Países Bajos, se enfrenta con el dilema de despedir a su mayor cliente, mientras que la introducción de la teoría de la cadena de beneficios servicio de Heskett.Starting at €8.20
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Infosys Technologies (Spanish Version)
Nanda, Ashish; DeLong, Thomas J.Case HBS-810S07Service and Operations ManagementCrear y sostener una empresa de tecnología basada en el tercer mundo para competir a nivel mundial (es decir, en el primer mundo) plantea muchos retos. Estos desafíos son examinados a través de la génesis y progresión de las decisiones de Infosys Technologies Ltd. clave hecha por el presidente N. R. Narayana Murthy son particularmente resaltado.Starting at €8.20
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Strategic Review at Egon Zehnder International (A) (Spanish version)
Nanda, Ashish; Morrell, KelleyCase HBS-907S03StrategyThe case describes the history of the executive search firm Egon Zehnder International (EZI) from its inception through 2000. Internal and environmental changes lead EZI leaders to question whether the firm might be at an inflection point in its history. The EZI executive committee contemplates whether and how to engage in a strategy review process.Starting at €8.20
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Ownership Structure in Professional Service Firms: Partnership vs. Public Corporation (Spanish Version)
Nanda, Ashish; Prusiner, LaurenCase HBS-908S02StrategyStarting at €8.20
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Planning in Professional Service Firms (Spanish Version)
Nanda, Ashish; Morrell, KelleyCase HBS-908S03Knowledge and CommunicationEn este caso, cuatro consultores discuten los problemas de planificación de negocios que están teniendo cada uno dentro de sus respectivas empresas de consultoría. Las direcciones de casos lo profesional de compensación, personal del proyecto, las horas trabajadas, los gastos generales, y las tasas de facturación rentabilidad impacto.Starting at €8.20
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Rise of the Equity Research Department (Spanish version)
Nanda, Ashish; Groysberg, Boris; Prusiner, LaurenCase HBS-917S01Leadership and People ManagementUnder Jack Rivkin's leadership, Shearson Lehman's research department rose from relative obscurity to the highest ranking research department on Wall Street within three years. When Rivkin is promoted to head of equity, he wonders how to succeed in his new position. A rewritten version of an earlier case.Starting at €8.20