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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Korea: After the 1997 Financial Crisis (Spanish version)
Alfaro, Laura; Di Tella, Rafael; Kim, ReneeCase HBS-708S17EconomicsExamines what happened to Korea after the 1997 financial crisis and the implementation of the IMF-mandated reforms imposed on Korea as conditionalities to the country's emergency loan package.Starting at €8.20
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HTC Corp. in 2009 (Spanish Version)
Yoffie, David B.; Kim, ReneeCase HBS-711S12Strategycon sede en Taiwán HTC Corp. había convertido en el cuarto mayor fabricante de teléfonos inteligentes del mundo para el año 2009. CEO Peter Chou era extremadamente orgullosos de los logros notables que su compañía había hecho durante los últimos 12 años desde que comenzando como un fabricante desconocido de PDA para otras empresas. Sin embargo, Chou se enfrentó a varias decisiones con el fin de mover la compañía hacia adelante. La competencia por...Starting at €8.20
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Transformación de Corea Inc.: crisis financiera y reforma institucional
Alfaro, Laura; Kim, ReneeCase HBS-714S13EconomicsCorea del Sur, como una de las economías asiáticas "tigres", se transformó en el 11 del mundo y la mayor economía de los principales exportadores en 1996, emergiendo de ser uno de los países de ingresos más bajos de la región de la espalda en la década de 1960. Sin embargo, un año después, en 1997, Corea fue arrastrado por la crisis financiera asiática y buscó un récord de $ 58 mil millones de rescate del Fondo Monetario Internacional. La crisis ...Starting at €8.20
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Funtime Film (Spanish version)
Dolan, Robert J.Case HBS-502S03MarketingEastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.Starting at €8.20
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Milford Industries (A) (Spanish version)
Shapiro, Benson P.; Dolan, Robert J.Case HBS-502S06MarketingThe new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district sales manager and the sales analysis helpful to him in his job. A rewritten version of an earlier case series.Starting at €8.20
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Note on Low-Tech Marketing Math (Spanish version)
Dolan, Robert J.Case HBS-503S25MarketingDescribes basic calculations useful in marketing analysis, break-even analysis, and price-volume relationships.Starting at €8.20
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Analyzing Consumer Perceptions (Spanish version)
Dolan, Robert J.Case HBS-503S26MarketingDescribes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.Starting at €8.20
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Bayerische Motoren Werke AG (BMW) (Spanish Version)
Dolan, Robert J.Case HBS-503S71MarketingEn 1992, BMW intenta revivir su posición en el mercado de los Estados Unidos. En 1991, las ventas de unidades habían caído a 53.000 desde 88.000 en 1987. El nuevo director general de América del Norte considera un plan multifacético para dar la vuelta a la situación.Starting at €8.20
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A Manager's Guide (Spanish version)
Dolan, Robert J.Case HBS-503S73MarketingPresents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application.Starting at €8.20