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Concept Testing
Dolan, Robert J.Case HBS-590063-EMarketingDescribes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate.Starting at €8.20
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Kiehl's Since 1851: Pathway to Profitable Growth (B)
Dolan, Robert J.; John, Leslie K.Case HBS-514046-EMarketingTo maximize their effectiveness, color cases should be printed in color.Starting at €5.74
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Kiehl's Since 1851: Pathway to Profitable Growth, Teaching Note
John, Leslie K.; Dolan, Robert J.Teaching Note HBS-515087-EMarketingTeaching note for cases 514044 and 514046.Starting at €0.00
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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
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Marketing Reading: Product Policy, Teaching Note
Dolan, Robert J.Teaching Note HBS-8209-EMarketingTeaching Note for Product #8208.Starting at €0.00
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Altius Golf and the Fighter Brand, Teaching Note
Dolan, Robert J.; Yong, SunruTeaching Note HBS-913579-EMarketingTeaching Note for Product #913578Starting at €0.00
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StepSmart Fitness, Teaching Note
Dolan, Robert J.; Shapiro, Benson P.; Zalosh, AlisaTeaching Note HBS-914510-EMarketingTeaching Note for Product #914509.Starting at €0.00
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Altius Golf and the Fighter Brand
Dolan, Robert J.; Yong, SunruCase HBS-913578-EMarketingAltius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevat...Starting at €8.20
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StepSmart Fitness
Dolan, Robert J.; Shapiro, Benson P.; Zalosh, AlisaCase HBS-914509-EMarketingStepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A first-time manager with no one to train him or explain the causes of the district's underperformance, Cooper has 10 weeks to diagnose the problems and make recommendations that will ensu...Starting at €8.20
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