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Drivers of Value Creation (Spanish Version)
Van Den Steen, EricCase HBS-718S12StrategyEste documento presenta un conciso pero marco global para la creación de valor analizar y valorar las ventajas creación, es decir, superior capacidad de una empresa para aumentar la propagación (o hueco) entre el valor de su oferta al cliente (o DAP) y el costo proveedor (o WTS). (Si bien el marco se aplica más ampliamente, que fue desarrollado como un componente del marco de PVA.)Starting at €8.20
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Microsoft's Search (Spanish version)
Rivkin, Jan W.; Van Den Steen, EricCase HBS-710S03StrategyIn 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past; how Google has gained a dominant position in Internet search and advertising; and what Microsoft has done so far in its as-yet-unsuccessful effort to catch up with Google. The case then challenges students to construct a strategy th...Starting at €8.20
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La Estrategia y el Estratega Grandes Estrategias o Líderes Fuertes
Van Den Steen, EricCase HBS-714S24StrategyEste corto presenta el caso de una serie de breves relatos, observaciones y citas que desafiar a los estudiantes a reflexionar sobre el papel del CEO - y de creencias del CEO (posiblemente fuertes) y convicciones - de estrategia. Se centra especialmente en tres temas y sus implicaciones prácticas: 1) cuándo y por qué es importante que la estrategia refleja públicamente las creencias posiblemente fuertes) del CEO y gestión (; 2) si y cuándo desea ...Starting at €8.20
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Dannon: mercadotecnia y responsabilidad social Corporativa
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410S22Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. A finales de 2009, The Dannon Company estaba considerando pro comunicando activamente sus esfuerzos en materia de RSE a los consumidores. Con la fuerte conexión entre la producción de Dannon de alimentos para la salud y su compromiso con la salud y la nutrición de las actividades de RSE de base, la comunicación de estas actividades a los consumidores podrían mejorar el éxit...Starting at €8.20
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Tim Keller Katzenbach Partners LLC (Resumido)
Groysberg, Boris; Marquis, Christopher; Kanji, Ayesha; Weber, JamesCase HBS-418S12Leadership and People ManagementPistas de los primeros seis meses de un reciente graduado de MBA, Tim Keller, en Katzenbach Partners, una empresa de consultoría moderna especializada en el cambio organizacional y la estrategia. Cubiertas cómo Keller inicialmente lucha con sus misiones y termina con una pregunta de si debía o no asistir a una reunión que no fue invitado a, donde los consultores más altos planean implementar la herramienta de la dinámica del sistema que él era re...Starting at €8.20
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Global Business School Network
Marquis, Christopher; Bhattacharya, RwitwikaCase HBS-412044-ELeadership and People ManagementThe mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization to empowering the network to carry out GBSN's mission. The case asks, what is the best way to accomplish this objective?Starting at €8.20
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The Dannon Company: Marketing and Corporate Social Responsibility (B)
Marquis, Christopher; Thomason, BobbiCase HBS-412047-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.Starting at €5.74
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COSCO: Implementing Sustainability
Marquis, Christopher; Yin, Juelin; Yang, DongningCase HBS-412081-ELeadership and People ManagementIn January 2005, China Ocean Shipping (Group) Company (COSCO) announced it would join the United Nations Global Compact (UNGC). At that time, COSCO initiated sustainability reporting practices in line with the UNGC, and over the next six years these efforts evolved into an information technology platform integrating all the company's sustainability processes and indicators. In fall 2011, the company's leadership considered the following strategic...Starting at €8.20
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Chairman Zhang and Broad Group: Growth Dilemmas
Marquis, Christopher; Dai, Nancy Hua; Yin, JuelinCase HBS-412095-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Zhang Yue, founder and chairman of Broad Group, had developed a series of innovative products aimed at solving China's environmental problems. Broad Group's products, services, and management were guided by values that prioritized morals, responsibility, environmental protection, and energy conservation over company growth and profit. Zhang's current focus was Broad Sustaina...Starting at €8.20
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China Greentech Initiative (CGTI)
Marquis, Christopher; Villa, Laura Velez; Yin, JuelinCase HBS-412105-EAt the end of 2011, the founders of the China Greentech Initiative (CGTI) wanted to grow the company while respecting its unique hybrid business model that combined a collaborative open source community with more traditional strategic research services. The case follows CGTI from its initial goal of establishing a road map for the Chinese green technology market, to further catalyzing the sector through a combination of collaborative network buil...Starting at €8.20