IESE (España)
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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ViaPostal
de la Huerta J.; Nueno, PedroCase E-47EntrepreneurshipEn el verano de 2001, Luis Sans había puesto en marcha ViaPostal, un operador alternativo al servicio público de Correos. ViaPostal debía integrar eficientemente a un numeroso grupo de pequeñas empresas que prestaban servicios de distribución de cartas.Starting at €8.20
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ViaPostal (B)
de la Huerta J.; Nueno, PedroCase E-50EntrepreneurshipA finales de 2001, la joven empresa ViaPostal se enfrenta a problemas operativos propios de su lanzamiento, así como a problemas políticos derivados de competir con una empresa de propiedad estatal y a la financiación de un ambicioso proyecto.Starting at €5.74
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Jia Wu Goes West
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-4-EDecision Analysis, MarketingThe objective of this case is to illustrate forecasting with monthly sales data. It is based on historical data for household goods sales in the United Kingdom from January 1997 to December 2011. Students are challenged to develop a model for this data and to calculate a forecast for 2012 sales based on that model. There is a companion IESE focus case, ADFC-3 "The Jia Wu Expansion," which describes Jia Wu's earlier expansion to Australia. The pur...Starting at €8.20
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The Barcelona Mobile World Congress - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-32-EDecision AnalysisPopulations are usually too big to be observed in their entirety. What we do, in practice, is to draw a sample from the population, perform our statistical analysis on the sample and extrapolate our results to the population. This is an example of statistical inference. The objective of the case is to illustrate a simple exercise of inference. The data set, supplied in an Excel file (mwc-data.xls), contains the results of a customer service satis...Starting at €0.00
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Vivace Logística, S.A.
de la Huerta J.; Nueno, PedroCase E-59EntrepreneurshipUn directivo con experiencia decide lanzar una nueva empresa en el sector de la logística. Logra el apoyo financiero de algunos amigos para ello. Uno de los problemas es decidir enfocar el negocio para crecer o considerarlo como una actividad atractiva dentro de una cartera de negocios.Starting at €8.20
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ViaPostal (B)
de la Huerta J.; Nueno, PedroCase E-50-EEntrepreneurshipBy late 2001, the young company ViaPostal was facing operating problems deriving from its launch, political problems due to competing with a state-owned enterprise, and the difficulties inherent in financing an ambitious new venture.Starting at €5.74
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The Barcelona Mobile World Congress
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-1-EDecision AnalysisPopulations are usually too big to be observed in their entirety. What we do, in practice, is to draw a sample from the population, perform our statistical analysis on the sample and extrapolate our results to the population. This is an example of statistical inference. The objective of the case is to illustrate a simple exercise of inference. The data set, supplied in an Excel file (mwc-data.xls), contains the results of a customer service satis...Starting at €8.20
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Vivace Logística, S.A.
de la Huerta J.; Nueno, PedroCase E-59-EEntrepreneurshipAn experienced manager decides to set up a new logistics company. He gets financial support from some friends. One of his problems is deciding whether to focus the business on growth, or to consider it as an attractive activity in a business portfolio.Starting at €8.20
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ViaPostal
de la Huerta J.; Nueno, PedroCase E-47-EEntrepreneurshipIn summer of 2001, Luis Sans started ViaPostal, a postal service operator, to compete with the state-owned postal service, Correos. ViaPostal had to efficiently integrate a large number of small mail and courier companies.Starting at €8.20