Ivey Business School (Canada)
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Phenicoptere: Channel Strategy for International Expansion (Spanish Version)
Aleksandra WasowskaCase IVEY-9B18MS172Entrepreneurship, StrategyPhenicoptere Ltd. (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 cStarting at €8.20
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Phenicoptere: Taking GLOV Global
Aleksandra WasowskaCase IVEY-9B18M168-EEntrepreneurship, StrategyOn September 15, 2014, the chief executive officer and the vice-president of the start-up Phenicoptere Ltd. were heading home to Poland. They were returning from a meeting with Armelle S.A. in Marseille, France about selling their innovative product—a makeup-removal glove called GLOV, in Armelle S.A.’s global retail chain. “Isn’t it exciting?” asked the chief executive officer, how often does such a small firm get a chance to talk to the buyers o...Starting at €8.20
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Phenicoptere: Taking GLOV Global - Teaching Note
Aleksandra WasowskaTeaching Note IVEY-8B18M168-EStrategyTeaching note for product 9B18M168.Starting at €0.00
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Phenicoptere: Channel Strategy for International Expansion
Aleksandra WasowskaCase IVEY-9B18M172-EEntrepreneurship, StrategyPhenicoptere Ltd. (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 cStarting at €8.20
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Phenicoptere: Channel Strategy for International Expansion - Teaching Note
Aleksandra WasowskaTeaching Note IVEY-8B18M172-EStrategyTeaching note for product 9B18M172.Starting at €0.00
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Groupe Aliments Choix: Building Capabilities for the Future
J. Stewart Black; Allen J. MorrisonCase IVEY-W28579-ELeadership and People Management, StrategyIn 2022, the newly appointed general manager (GM) of the global cookie business at Groupe Aliments Choix must build his business unit in the throes of a major corporate shift in strategy and structure. The newly announced corporate changes are a challenge to the GM because of his unit’s traditional country-centred approach to business. He is under added pressure because he has been given just forty-five days to develop an action plan. His recomme...Starting at €8.20